[CA] Gamifive Mobile WAP Offer - $500/day (round 2) (43)
I'm diving head first to test one of Canada's top converting mobile WAP formatted offers right now. The offer is a mobile subscription service that allows you to play games. The 2 main games the service advertises are "Battle Pirates" & "Stuff You Can Kill", each game has it's own landing page.
This offer is formatted for mobile phones, and is a 1 click subscription flow. It has multiple landing pages which are based around different games. it's for Canada only (rogers carrier + iOS) and you cannot say anything about "free" in the ads.
Traffic Source: Buzzcity & InMobi
Offer: Gamifive (WAP Pin Submit mobile gaming offer)
Country: Canada
Payout: $9+
Carrier: Rogers only
Platform: iPhone only
The goodies we'll be learning:
1. If the "Battle Pirates" or "Stuff You Can Kill" offer page works better
2. The style of ads that work best so i get started making a 2nd batch of ads around the best converters!
3. Will Buzzcity or InMobi traffic convert better?
4. Landing page vs no landing page convert better?
5. Top click prices to yield most of the volume available from Buzz and Inmobi
6. Once we have all the goodies, can we turn a healthy profit?
Offer Pages:
Gamifive has 2 landing pages to use (screenshots of both below). I've heard the Pirate Battle landing page does the best, but I'll need to test both for myself 
Battle Pirates Offer Page (Gamifive)
Stuff You Can Kill (Gamifive)
Ads: (round 1)
I've made a couple ads, using real pics and gaming pics to see which work better. I've also included the 2 ads provided by the advertiser to see how those convert compared to my own.
(3) Battle Pirate Ads
(this is the ad the advertiser supplies)
------
(3) Stuff You Can Kill Ads
(this is the ad the advertiser supplies)
- Ads are currently pending
- My bids are starting off at 15c (we'll see if i get traffic)
My Hypothesis:
I know this offer converts well, so unlike my last follow along we'll actually collect quite a bit of data here. I have a feeling we'll break even without much work, then it'll take some time to narrow everything down to hit a profit. I also think we'll find a specific style of banner which will convert better than others.
The Plan :
Part1
- 1st want to see what kind of revenue we can hit off the bat without optimization
- which ads work the best
Part2
- deeper targeting
- develop more ads around the winning concepts
Part3
- test new ads
- test landing pages vs no landing pages
- branch into new traffic sources
LETS GET STARTED! 
I'll have first update very soon!
Really interested in getting into mobile and would love to see how this does! I just joined the forum again and loving it so far.
Thanks for the follow along
Can't wait to see how this turns out!
One of those LP's does convert better than the other, but on different traffic sources that what you're using. Curious to see how it turns out for you.
Sexy Battle Pirates with the chick I think is going to be the highest CTR, but only average conversion rate. I'm going to say the first "STUFF YOU CAN KILL" original banner is going to be the winner cvr wise.
@stackman has buzzcity converted for you in the past? My previous runs on BuzzCity never backed out and trying to get a response from them is impossible.
The sexy battle pirates concept is assuming more guys will install the game (which is just an assumption). Time will tell.
@nissangtr
Yep, i like buzz. Definitely hard to reach, i have a rep who is online a little bit, but she's pretty elusive. Do you target carriers when running?
Can't wait to see how this ends up! Why did you choose Buzzcity and InMobi? Do they have the most CA volume?
you da man stacks!
This is interesting, mobiles mad fun!
More "thanks" please... just to get stackman motivated to come out with more awesome case studies like this.. Jordan you rock
Nice, running the same camp actually. Trying a different angle and running it on diff. sources. Hope it works out for you man. Really interested in how this works out for you
Brief UPDATE:
- Traffic is coming in very slow at 20c CPC (im not sure what the usual is for Canada). I'm upping CPCs now.
- Spoke with Buzzcity and they informed me they have very little iPhone traffic for Canada. They have quite a bit of iOS traffic, but not a lot of actual iPhones.
- Inmobi traffic is coming in very slow
- I've just duped the campaign onto Adfonic
More details to come!
@mrgodlike
SOO many angles to take with these types of mobile offers
Originally Posted by stackman
Youssef @buzzcity usually replies...like a day or so after when I complain about why something was disapproved
Originally Posted by stackman
- Traffic is coming in very slow at 20c CPC (im not sure what the usual is for Canada). I'm upping CPCs now.
- Spoke with Buzzcity and they informed me they have very little iPhone traffic for Canada. They have quite a bit of iOS traffic, but not a lot of actual iPhones.
- Inmobi traffic is coming in very slow
- I've just duped the campaign onto Adfonic
More details to come!
@mrgodlike
SOO many angles to take with these types of mobile offers
I second an update on this one
^ Yea, it's time!
I copied the campaign to more sources because of the lack of iPhone traffic available everywhere. I'm finally starting to see some workable stats!
Best CVR & CTR
CTR = 1.11%
CVR = 2.8%
CTR = 0.57%
CVR = 1.6%
CTR = 0.73%
CVR = 1.8%
Overall ROI
Spend = $279
Made = $330
------
Best CVR & CTR
CTR = 0.79%
CVR = 2.1%
CTR = 0.47%
CVR = 1.5%
CTR = 0.44%
CVR = 1.5%
Overall ROI
Spend = $185
Made = $170
------
> For 'Battle pirates' Campaign
My gut feeling is the cartoon style ads will do better, so i'm making more right now.
> For 'Stuff you can kill' Campaign
Gut feeling is the "call of duty' line is working, and i'll work with that angle for now unless i think of anything else until then.
Notes:
Buzz has no iphone traffic at all for canada, it's spending $5/day. If i switch it to iOS platform it'll spend $100+ a day. Shows all their iOS traffic for Canada is ipods/ipads
Need some tips here:
- InMobi is still spending really slow, can anyone share any tips to help get this moving faster. Bids are at .32c just so i can see some traffic. I'm now targeting a mix of iOS platform on some ads, and iphone handsets on others.
I've gotten more iphone traffic targetting all iOS w/ buzzcity. Use a device redirect for any non iphones. Not sure how much it'll change +/-ROI but it's one thing i've done to get more iphone traffic at the same cpc bid there. Now it could just be that it worked for that particular country, but something you may want to test.
Also, are you using a lander yet?
So far, I can confirm that cartoonesque ads are good for ctr. I'll suggest GIF'ing and Animating that bitch....works well for the angle i'm taking.
Originally Posted by mrgodlike
@turtle
Yep, you can have a setup where you buy bulk untargeted traffic from networks which is always a lot cheaper then buying targeted traffic. You can then use carrier and handset redirects which will direct specific carriers/handsets to different landing pages. it's not the easiest setup, but it's possible. The only downside of this is you won't necessarily get any traffic from the specific carriers/handsets you want if others are bidding specifically on them and paying a premium.
Really interesting data. Whenever I make assumptions about banners and they end up being completely wrong it always reinforces just how important testing is. I'm surprised at how well the advertiser supplies Pirates banner worked, too. It just goes to show, don't always eliminate the advertiser supplied creatives, they aren't always complete shit.
Originally Posted by stackman
--
edit:
speaking of inMobi, what is this "Alt Text" that we can enter when we upload banners?
users don't see it right? or does it work like the web where platforms where images are not displayed, the alt text is displayed instead?
thanks
Originally Posted by harrypotter
Might be worth a split test.
Awesome bro,
Makes me amped to try a new vertical on mobile very interesting data, you gonna break down the carriers and handsets or just look for volume and small tweaks?
alt text is displayed under the banner on sites that allow it.
Originally Posted by sntr
oh.. no idea tbh..
i thought it's like with any other network out there.
@hannah
yep, i can't ever judge anything anymore until i test it. I almost never test the advertisers supplied banner and it's really amazing that its the top performing banner!
UPDATE
Now that a lot more clicks have come in the CTR has leveled out a lot, and conversions have leveled out a bit.
CTR on all banners range from 0.53% - 0.64%
TOP 2 BANNERS
0.64%
0.61%
I've been trying to get in touch with inmobi for days now, i speak with 2 reps i know who will remain nameless and they say something will get done but it never does. Not liking this network at all lately.
WORST 2 BANNERS
I've gotten rid of the 2 banners above.
--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
New batch of ads
Playing off the cartoonish feel of the top pirate ad, with bright colors!
After i test out the new batch of banners, i'll take my top 4, and make landing pages that have a similar feel to the ad + offer and will get those underway. Then time to scale.
Current ROI is about 20%, but i know i'll be able to get that up to at least 50% once the next phase of testing is over!
keep us posted,
to sum it up, for your first test how broad or exactly did you target? and since then have you went into deeper targeting?
@Maynzie
It only allows 'Rogers carrier' and 'iPhone', so theres not much to break down. I could break down iphone models, but i won't be doing it. I need to find a way to hoard more of the rogers/iphone traffic first!
@blackberry
I think the reply to maynzie will answer this too, there's not much to target in the first place which is why there's a lot of competition. This is also why im focusing on ads and would like to try a completely different angle asap -- limited targeting means the angles will be what gets you most ahead.
Keep it up Stackman great follow along.
This is one of our top offers on our network as well. Volume is a bit limited because of the Carrier restriction.
Just 1 tip for you cause I know you're a bawse... but WiFi can work! Build a lander where the user picks their carrier and redirect non rogers to another offer. Note that the Click Flow won't be as high converting over wifi, but the wifi traffic should be cheap enough to still make it back out.
Originally Posted by The Angry Russian
Any update on this one? What kind of volume are you getting?
Originally Posted by groomez
Will have an update soon! Just need to gather/layout the info
Originally Posted by sntr
Any updates on this?
Bump, how did this turnout? Any update?
Hey Stackman, .... think u owe us some 'closure'
Woah i totally forgot to update this :P
The end results was in the green, im just in the midst of traveling (typing from a car right now) so i'll keep this short.
The main issue was getting decent traffic from targeting iPhone. Theres a lot of rogers traffic, but the second i limited it to iPhone only, traffic trickled in for a lot of different sources.
It was about a ~$200/day net campaign that i had running until Aff summit east, haven't unpaused it.
Winning ingredients:
- Battle pirates page
- cartoon ads
- both ingame + close up shots
- i don't think i got to test a landnig page (but based on previous campaigns i think a landing page would have lowered conversions on such a targeted campaign thats a simple game)
- adfonic gave me the most traffic for my bids (even though they don't have much when it comes to iOS inventory)
- adbuzz has almost 0 iphone inventory
End Thoughts
The offers converts really well, you just need to find the bulk iPhone traffic.
What do you mean by Battle Pirates Page and ingame/close up shots? You say you didn't test an LP, but I've only seen generic landers for the offer
@tim
Their are multiple offer pages for Gamifive, theirs "battle pirates", "stuff you can kill" and one other.
So "Battle pirates" is the best by far!
Then i used in-game shots from other pirate related games and closeup shots of pirate faces + pirate girl drawings/cartoon for the ADS. Didn't do any landing pages. I think they'd hurt the CVR.
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