Home > Paid Traffic Sources > Facebook & Instagram

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FB ad manager (16)

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Guys what FB ad manager does STM recommend?

Any thoughts on qwaya?

Thanks.

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One pro for Qwaya is the flat monthly fee, but the basic plan is rubbish. 50 ads a day basically makes it useless so would have to go premium. IMO the two major players are SocialAdsTool and BuyBuddy, but both charge you based on ad spend and I think SAT has a $500/month minimum. BuyBuddy is 5% ad spend with no minimum, scaling tiers of % charged with increasing monthly ad spend. Have you considered whether the power editor can give you what you want? Otherwise I recommend BuyBuddy (previously SocialAdManager or SAM), have been using it since I first started on FB and love it, plus am happy with the transparency of the devs - i.e. I communicate with tech support and they're pretty helpful, get issues I find resolved quickly, quite often implement things I suggest, etc.

There is a list of tools here - http://www.facebook.com/FacebookStud...47298891950753

I was going to do a full video follow along of campaign creation and everything with the platform but haven't got around to it. The thing with an API platform is you need to know how to make it pay for itself - not just time wise, but think how can I take advantage of the tools available to increase my ROI by >5%

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buy buddy now has a 500$ min for new users....

just a fyi

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Lame! Not my problem at least xD

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I had a little trouble finding BuyBuddy online. Has this been acquired by Salesforce now and was the buddy media company?

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I'm working on a tool that builds files that you can import into the Facebook Power Editor. It lets you create tons of ads with just a few clicks. It makes split testing very easy.

It's nearly ready and should be available soon.

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Cool, but that would require logging into Facebook correct? Leaving an IP footprint of where you are accessing the account from.

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Correct. I think the info page is here now - http://www.buddymedia.com/features/social-ads - seems to have become a lot more vague after the various acquisitions. (BrighterOption -> BuddyMedia -> SalesForce)

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That's funny, I worked with Salesforce a lot back when I was in corporate sales in like 05-08. This is kind of a big corporate solution. Funny to be using it for a one person aff marketer. But why not

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How else can a service provider that charges a percent of ad spend , determine ones ad spend?

I imagine every ad manager adds to the footprint.

Best to code ones own, no?

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Ad managers are whitelisted API partners, they communicate with the FB API and appear as an app on your account that gets granted permissions to manage ads etc. They know your ad spend because they have direct access to your account through the API. I would argue using an API partner's platform to manage your account has less footprint in a lot of ways - direct API access versus a real user doing things in a browser, with cookies javascript things everywhere, user IP being watched closely, etc. Madness! Though, I am not sure to what extent such a platform communicates user info to FB. I would think none. I.e. not going to tell FB the same account holder is managing X accounts through their platform.

As for coding your own... well, besides that not being possible in most cases (FB giving you API access...), one has to weigh up the benefits of an established platform vs the time/money/frustration spent on making your own + it likely being inferior to the former.

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Just found this in the "Preferred Marketing Developer Policies" set out by FB:

So, if using an API platform and doing naughty things:
- You should age accounts first rather than burn through them.
- Be aware the API platform MIGHT get multiple reports from FB about an account managed by them being banned, and they MIGHT be unhappy with you after multiple accounts you managed through their platform get banned.

How an API partner would deal with this I don't know, I guess it depends on whether FB bans you and moves on or continually sends a warning to the API partner who was linked to the account.

However, I think it holds that setting up new accounts will be easier with an API partner managing the account. Could then unlink account when you want to do naughty stuff or sell the account, problem solved. Just my 2c.

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All great points man. I spoke with Qwaya today and was told that in order to manage multiple accounts through their API the accounts you are managing have to be given access to the main account you are managing Qwaya with. She assured me that if an account get's banned it shouldn't affect the rest of the accounts you are managing but I don't really know if I believe that especially once you start getting multiple account bans associated with your facebook account. Also as far as building out your own platform, the development costs, headaches, time involved in the project management would be significant. You would have to be pushing major volume to justify this. Plus the biggest mistake people make is trying to do everything, do what you do best and outsource the rest. Use a partner or another company that specializes in this and as a last resort do it yourself if there isn't a solution. That's my 2 pennies.

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So in your opinion, would it be a big deal to manage multiple accounts with qwaya on the same IP? Logging into multiple VMs all the time sucks :P

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You would just use your regular PC for logging into something like Qwaya, using VPS/VM's and multiple IPs has no purpose there, they don't care what IP you log in from, or how many accounts you are managing and how they came to be.

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These 3rd party is like a condom for facebook, their platform communicate with FB API exactly like what Zeno said, but dont think you can abuse it, for sure you will earn a ban from the vendor as well as lose your FB account..think twice before you act.

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