http://moneymorning.com/ob/wall-stre...hocking-truth/
Just something to ponder when your thinking about your next lead gen camp/offer...
look at the tactics he uses in the farticle...re-write for whatever niche your shooting for....
happy 4th 
Brilliant! Thanks for the share 
ah Polar, you stumbled upon Agora Publishing and all their various companies. They predate the internet, and did a lot of direct response lead gen for their newsletter, but now they're mostly online based (I think).
Their model is ->Free Report -> Subscribe to low priced tier newsletter ($99 a year, say) -> Subscribe to higher newsletters (4 - 500 a year) -> bombard subscribers with more low tier newsletters and rinse and repeat.. I get a few of their low tier stuff and it's ok, but there are better financial newsletters out here.