Hey guys,
There's no email forum here huh? I guess the closest thing to it is a media buy (essentially what it is).
Anyways, how do you guys go about testing out new creative when your old (proven) creative starts bombing.
In my case I have a couple lists I drop to, and they always did well (backed out). Just dropped to them both this past week and both bombed using the same old creative.
Last I mailed them was end of last year or beginning of this one ...
... I'm thinking there's a lot of other guys in the same niche using similar creative and it is too similar now.
1. So what is your testing process for quickly finding new creative that works?
Later!
hey caleb...have totally been in your shoes several times with this same problem, and sometimes i found something new quickly and sometimes slowly, but what has worked best for me....get 4 or 5 new creatives/letters together that differ greatly from the old one....divide your list into 4 or 5 equal parts/drop accordingly/compare stats....take the best earner and drop on the rest of the list...rehash/repeat till you have found your winner....also not sure how you are mailing this list, but make sure that all of your technical aspects are in order so that you are nailing that inbox
Hey RedShepherd,
Yeah, that pretty much mirrors my process ...
Guess it's back to the drawing board!
thanks!