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FB in conjunction with own ecommerce projects (7)

06-01-2011 11:29 AM #1 ppvnewbie (Member)
FB in conjunction with own ecommerce projects

Hey guys,

I got an ecommerce site which I would like to be advertised on facebook. Now I am curious with tracking projects like this. I am fine tracking 3rd party offers but not my own products. Is there a way to use Google Analytics for tracking and conversion reports? Any help is highly appreciated, thanks all.

06-02-2011 08:42 PM #2 Daksneezian (Member)

Yes, you can setup "goals" or views of a "key page" that will do what you need

06-08-2011 11:36 AM #3 ppvnewbie (Member)

Thanks figured out the "goals" part but still not sure how I can track on ad level. Now I simply push traffic from FB to my shop and see conversions but I don't know which ad finally drove that conversion. Any tips on this Daksneezian?

06-12-2011 05:27 PM #4 Daksneezian (Member)

What shopping cart solution do you use?

06-13-2011 03:10 PM #5 ppvnewbie (Member)

I use the modified version of XT:Commerce called Veyton 4 if that helps

06-14-2011 09:44 AM #6 movingshadow (Member)

1. facebook: add a unique parameter to your urls e.g. "...domain.com/index.php?mytrackingid=FB-20-30-img2-title3-body8"
2. analytics: set up a goal e.g. "people who reached my 'thanks, payment successful' page" (copy/paste the path to the file: bla.com/xyz/success.php)
3. analytics: set up a custom report with dimensions: "Source , Referral Path" + "your goal"
4. test
5. keep in mind that google analytics is always 1 day behind...

06-14-2011 11:27 AM #7 ppvnewbie (Member)

Thanks but I have found a way using the Google URL Builder and certain additional parameters in the analytics code Once I have tested this to a decent level I will report back

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