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Tip: Compress Your PNG Images With No Alpha Loss - Decrease Lander Load Time 50-70% (20)

06-28-2012 09:05 PM #1 nathanjacobs (Member)
Tip: Compress Your PNG Images With No Alpha Loss - Decrease Lander Load Time 50-70%

I just ran across this awesome service called TinyPNG which compresses your PNG files 50%-70% of their original size without quality loss.

Should speed up your landing pages dramatically!

Check it out!

http://tinypng.org/

06-28-2012 09:08 PM #2 nathanjacobs (Member)

Mods, can you change the title to say decrease instead of increase! Whew...

06-28-2012 11:11 PM #3 zeno (Administrator)

Cool, can't wait to test it out.

06-29-2012 12:29 AM #4 thmp (Member)

Amazing find! I like to use png for human pictures, since it does have better quality than jpg and gif.

06-29-2012 03:45 AM #5 manutv (Member)

Quote Originally Posted by nathanjacobs View Post
mods, can you change the title to say decrease instead of increase! Whew...
lol

06-29-2012 01:54 PM #6 p3mburu (Member)

nice post! will implement this!

06-29-2012 03:37 PM #7 stackman (Administrator)

Awesome, even more useful for MOBILE!

06-29-2012 03:59 PM #8 wyffgoal (Member)

If any of you run Linux, these 2 are the best image compression tools that won't affect your original image's quality.

http://jpegclub.org/

http://freecode.com/projects/jpegoptim

07-08-2012 10:59 PM #9 macallan (Member)

Quote Originally Posted by stackman View Post
Awesome, even more useful for MOBILE!
Exactly, thanks alot for the share.

07-08-2012 11:15 PM #10 harrypotter (Member)

Quote Originally Posted by stackman View Post
Awesome, even more useful for MOBILE!
recommended file size for mobile banners?

less than 40 kb?

07-08-2012 11:21 PM #11 mrgodlike (Member)

Quote Originally Posted by harrypotter View Post
recommended file size for mobile banners?

less than 40 kb?
Oh ya... i've got winning banners at under 2kb.

07-09-2012 06:38 AM #12 Durden (Member)

Quote Originally Posted by harrypotter View Post
recommended file size for mobile banners?

less than 40 kb?
You don't wanna get anywhere near 40kb on mobile.

07-09-2012 08:40 AM #13 dario (Member)

Tinypng is run by a Web Agency http://www.voormedia.com/services/online-marketing, are you sure you want upload all your banners to their server ?

You can have the same results using Photoshop

http://usable-efficiency.s3.amazonaws.com/UE-ep2-v2.mov

Start from 4'00"

07-10-2012 12:19 AM #14 harrypotter (Member)

Quote Originally Posted by Durden View Post
You don't wanna get anywhere near 40kb on mobile.
jonas, what size would you recommend

my gifs are usually around 30kb... hard to size them down

07-10-2012 12:25 AM #15 harrypotter (Member)

Quote Originally Posted by dario View Post
Tinypng is run by a Web Agency http://www.voormedia.com/services/online-marketing, are you sure you want upload all your banners to their server ?

You can have the same results using Photoshop

http://usable-efficiency.s3.amazonaws.com/UE-ep2-v2.mov

Start from 4'00"
^^ love it, learned something new again today

07-12-2012 07:58 AM #16 Durden (Member)

Quote Originally Posted by harrypotter View Post
jonas, what size would you recommend

my gifs are usually around 30kb... hard to size them down
Well, it depends on the format.

I ran a split test for 320x50: same graphics, network, carrier, specific device (Galaxy S2), etc.

All had 40k+ impressions:
1st version was 21kb.gif: CTR: 0,46%
2nd version was 17kb.gif: CTR: 0,48%
3rd version was 12kb.gif: CTR: 0,71%
4th version was 6kb.png (not animated): CTR: 0,96%

The sweet spot is up to you to decide

Split test the size by choosing the number of colors included:

07-12-2012 09:34 AM #17 Connaissance (Member)

Interesting, Durden! What software is this?

07-12-2012 09:37 AM #18 Durden (Member)

@Connaissance: Photoshop (save for web = shift+ctrl+alt+s)

07-12-2012 10:45 AM #19 tijn (Moderator)

Quote Originally Posted by Durden View Post
All had 40k+ impressions:
1st version was 21kb.gif: CTR: 0,46%
2nd version was 17kb.gif: CTR: 0,48%
3rd version was 12kb.gif: CTR: 0,71%
4th version was 6kb.png (not animated): CTR: 0,96%
Huge!

Thanks - great example of how load speed of ads can double the profitability of your campaigns , or turn somethings that is loosing money into something thats profitable!!!

07-13-2012 04:13 PM #20 harrypotter (Member)

Quote Originally Posted by Durden View Post
I ran a split test for 320x50: same graphics, network, carrier, specific device (Galaxy S2), etc.

All had 40k+ impressions:
1st version was 21kb.gif: CTR: 0,46%
2nd version was 17kb.gif: CTR: 0,48%
3rd version was 12kb.gif: CTR: 0,71%
4th version was 6kb.png (not animated): CTR: 0,96%

The sweet spot is up to you to decide

Split test the size by choosing the number of colors included:
i was eliminating colors as well to resize down. This + posterize can really push the size down A LOT.

brilliant split test, i KEPT thinking that animated would do better for CTR... BUT Jonas, you GENIUS proved me totally wrong!

will need to test more. thanks dude!

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