Home > Paid Traffic Sources > Facebook & Instagram

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Redirecting People from App/Timeline Tab to Landing Page (26)

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Is anybody successfully sending people from an ad to an app/timeline tab and then automatically redirecting them to a landing page outside of FB?

ad --> app/timeline tab --> external landing page

We're trying to do this, but we notice only about 65% of the clicks we pay for actually get to the landing page.

Jason

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So your basically just hosting a redirect script on a facebook page? I've never tried this personally as i dont really see the benefit, but I don't see why it wouldnt work. I don't think facebook would appreciate it very much though.

The click loss could be a number of things, faceook preventing the redirect for security reasons somehow, problem with your script, too long of load times, users x'ing out before the redirect loads etc..

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Yes, exactly.

Yea, I see your point. There could be a number of causes. We've checked the setup multiple times, tested all browsers, load times...etc - we just can't see what would be causing 35% of the traffic to fall off.

I see other guys running the same setup. Wonder if they're having the same problem.

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If you're cloaking by country and using the free geolite DB from maxmind, that could be what's causing your drop off. I'd recommend upgrading to the paid DB.

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I'm not cloaking, but you have a good point.

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I wouldn't try this if you're not cloaking.

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Is it some external page that you can't just load as the tab content? Is it possible it's the redirect from secure -> non-secure browsing that is doing it? Also, have you factored likes into the click values, i.e. how many clicks are actually people loading the lander.

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When advertising to a page you're also paying for "Likes" so that's where the click loss is coming from. It's not your scripts.

That's the tradeoff with pages.

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From what I understand, hes not talking about a 'like locked' page, but simply linking to a facebook page straight from an ad, and then just simply redirecting to an outside URL. I could be wrong though as what your saying is what i was initially thinking as well.

This is what i would suggest also. I don't really understand the reasoning behind linking to a fb page just to redirect to an outside url.

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It's not possible to link to a FB page/app and NOT have it likeable. If users can like it they will and this directly ads to charged clicks. Sometimes it's worth it due to lower CPCs (and higher CTRs compound on this) and what you can get away with, other times not. I have redirection inside the tab canvas but not frame-breaking redirection to an external URL, just seems a bit of a waste, especially since without using an API partner + app_data string content and/or pulling the signed_request data it makes tracking a bitch.

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Ahh, i see what you're saying now.. the user's are clicking the like button under the ad, and not actually clicking on the ad.. but your still getting charged for the clicks. I didn't even consider that.. this could definitely reproduce the results the OP is experiencing.

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Yewoops, take app out of there, my bad. Though as far as I know this remains true for pages?

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It's best if the page doesn't load in FB. I'm linking to a SSL link of the app/tab. The SSL link then redirects to a Non-SSL landing page.

Out of 1000 clicks, about 650 make it to my landing page and about 40 likes get added. The discrepancy is not "charged" likes.

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Have you tried linking to a SSL landing page?

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No I haven't. I should probably try that.

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Yeah that might be the issue.

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Tried redirecting to a SSL page. Still lost about 35% of the clicks.

FB Ad --> SSL Tab/App link --> redirect to External SSL page.

With the same traffic going through a redirect, I only see about 10% click loss - which is negligible.

Thinking maybe since the ad appears as an App with the like link, that it produces more duplicate clicks.

Jason

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What does the ad look like when previewed on FB?

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Normal ad: header, image, body and then it says "Like this page" under it.

Example:



Jason

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Will the SSL reduce any click loss?

I've experimented with 2 apps now for redirection and both had around 50-60% click loss. Which Static app are you using and what code are you using to redirect so fast?

Thanks

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Right, so figuring out actual click loss should be simple, since you can factor in the likes easily. So if you're still getting massive click loss, the only explanation is the redirect being slow or faulty. I don't see a huge % click loss coming from a slow redirect unless it's taking 5+ seconds, people are impatient but when you click an ad and it starts taking you somewhere you're unlikely to spam back in the browser window or close a tab until its ridiculously long.

Are you using iFrame breaking code/javascript to do this? Anyone with noscript will drop off and the SSL cert could be throwing up a wall. If you make your page public can you check it via browsershots to see if the final landing page is shown?

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I thought SSL would reduce click loss. It didn't.

I used this app to add static HTML to a tab: http://apps.facebook.com/static_html_plus/

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True....out of about 1000 clicks, I get about 50 likes. So the lost clicks are probably not likes. Unless people are like and then unliking...which would suck.

The redirect is very quick for me. Same as a normal ad redirect.

No, javascript or frame breaking code.

I'll try browsershots...never thought of that. Thanks.

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OP,

Did you get this sorted?

Is it still working for you?

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I'd like to know as well, I haven't had much luck myself with the click loss.

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