Email open rates Up, and other stats (4)
But click throughs down...
Some more interesting points from this report:
Triggered emails (as result of user action) significantly outperform BAU emails (like a monthly newsletter)
Delivery rates are improving
Here is an article summarising the findings:
http://www.marketingcharts.com/direc...012-june12png/
And here is the report the data is from:
http://www.epsilon.com/download/q1-2...arter-and-prev
Open rate up, click through even? (or down?)
Yep ryan - open rates up / click through (from the opened email) down....according to this report.
You seeing any different results?
Hmm not seen these same results elsewhere.
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