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RPU drop on Game Theory due to new ATT regulations? (44)

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Has anyone noticed a significant drop in RPU since the new ATT regulations came into effect about 48 hours ago?

I asked my rep and he told me that GT are only allowed to show ATT users one offer in the path now, rather than two. He also said they will be optimizing in other areas to try to compensate for the drop.

My RPUs have dropped about 30% across some very broad targeting. Anyone else seeing this?

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Yes, it was really bad yesterday, but my RPUs have went up around 8-9 cents since yesterday. So I am assuming we just have to give it time to watch the RPUs go back up.

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My RPU drops we're huge killing most of the campaigns I was running. Hoping that there will be a work around for this.

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Did everyone get paid yesterday?

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I had no issues and received my wire on time.

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It's going to be something to keep an eye on. I can handle a drop, just need to re-optimize from the ground up. Which is frustrating.

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Same here. Killed a good chunk of my campaigns... gotta rework things. Hopefully they can bring RPUs up some. I can't imagine them being able to do much though...

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My RPVs went from .8-1.00 to .50... this blows.

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is this affecting silver path also?

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Yes. To my knowledge GT and SP were affected and they are scrambling to get a workaround in. RPUs seem to be doing about 7 cents better then the first day of new regulations. I say just give it time till we see about 20 cent higher RPUs.

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Mine are a bit better today, although admittedly on a smaller, higher quality traffic base. We'll see.

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My SP RPUs have held steady at around $1.30

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Is that with volume though?

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I'd be interested to know this as well, as soon as I send volume the RPUs just teeter down.

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Not tremendous, 1000 or so users per day. It's organic traffic is why the RPU is so high.

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Ah cool. I've got 1200 users today (running at about 50% capacity). RPU down from about 90c to 70c overall. It was 60c yesterday.

Actually, it might have improved a little today. Certainly enough to work with. We'll see.

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Damn, this blows. This has got to hurt these networks tremendously... wonder how many people will stop co-reg altogether because of this and if it would prompt them to take a smaller % in order to allow for higher RPUs.

A 30% drop in RPU is huge and there is no way they're going to bring that back without stacking another PSMS offer... no one fills out the email submits in the path as is.

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If running on mobile traffic why not just block AT&T traffic? I know its a hell of a lot, but there is a lot more inventory out there.

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I wish I was running mobile traffic!

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Seconding this... my RPU's have really hit an all time low.

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Thank goodness, I thought it was just me. I remember when they had the Verizon issues but I eventually got it moving again and hopefully something will turn around soon for this one. I really need to diversify more but I really hate dating which seems to be the main thing people promote around here.

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I think it's AT&T issues across the board (but not 100% on that). I know 1-2 non-coreg offers having AT&T issues as well

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Yup, it's 100% across the board. The AT&T regulations affect the entire industry. This change is here to stay.

The good thing is that it will definitely weed out some of the low level competition. Definitely creates more work for the rest of us though.

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Yep. Capacity to work is what sets us apart. A downturn is just an opportunity.

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This is more than a downturn; the past two years have seen regulation after regulation that taken huge tolls on the mobile PIN submit markets in the US, and the trend will only continue. The fact of the matter is that these PSMS PIN submits used in coreg paths don't offer any real value, and I'd say a huge chunk of the time, the "consumer" doesn't even know what they're signing up for. This obviously won't last in the very long-term, but I have no idea how long it will be until it's dead. Lin Miao from Tatto told me he was pretty sure it would be dead & gone in 1-2 years one time on the phone last year, but that's just a guess. This past year a bunch of AGs suggested some devastating new legislation that would by default opt-out all US mobile phones from being able to subscribe to any PSMS subscription, requiring them to actually call the carrier to activate it... obviously that's one extreme of the spectrum, but you get the gist.

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Yeah the writing has been on the wall for a while. I made my first big break in AM doing Mobile IQ Tests about 4 years ago (on GCN!). PSMS has been going steadily downhill since then really. More and more regulations.

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Yep. Only thing to do is ride that pony into the ground and try to squeeze as much $$ as we can.

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Has anyone noticed an increase in RPU's? Everything I was running was less than two weeks old and I can't tell if the camp is dying or the RPU's are still shit. For me it's only gotten worse but maybe it's just me.

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This weekend was pretty bad.

My RPUs were around 1.25 - 1.30 before the AT&T thing. Then they seemed to average out around 0.85. Today I'm at 0.73. This weekend I was around 0.78.

I'm already testing the waters elsewhere... I'd love to get co-reg to work again but the margins are so slim now that I can't even push any volume

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Mine are really bad today. They used to be .80-1.00, now they're .44. Still profitable, but the profit has taken a huge plunge.

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ATT just nuked all codes Saturday night (7/14). The RPUs will only get worse over the next few days...this affects SP, GT, Fluent, etc.

Fluent is actively working with all affiliates to get creative with ways to offset this hit.

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removing personal info

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There's not much to figure out when shortcodes no longer exist for a US mobile carrier that comprises of 30% or more of all users/revenue on each path.

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Mobile PIN Submit coreg is dead. Coreg is definitely not dead. I've seen +$1 RPU's with not 1 PIN submit in sight.

PM me if you want more info...

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Even if that's the case I'm still not just flat out packing up and moving along until I get the ball rolling again. Even if the revenues are much lower if I can still pull a 10% ROI on previous camps that's good enough for me because I will still be in the black.

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Hi Richard,

Same applies as above, been doing coreg for some time and looking for something better since its been going downhill for me. By any chance you could PM me with the details would be greatly appreciate it.

Cheers.

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Hi Richard

Same here, i'm in coreg only for some weeks and i like it very much, until last week
If you could PM me more info it would be really cool.. THANKS!

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I don't even think shortcodes exist for new advertisers anymore but if by some miracle you can negotiate one out of the aggregators get ready to cough up $250,000 - $1m per code

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Anyone seeing improving RPU's already?

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Hi Richard, I'm new and can't PM yet, could you please send me more info?

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Hey Richard - I can't reply by PM can you send me info?

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Same here Richard, can't PM yet. Please hit me up, thanks.

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Looks like Thumbplay just took the hit too, they can't make ATT profitable at all.

Offers continuing to fall...

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Hi guys, i think richard is talking about non-pin paths, i just posted about it if that's what you're looking for :
http://stmforum.com/forum/showthread...-coreg&p=73916



Mehdi

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