Keyword Dayparting/Demographic research (1)
Most folk refer to quantcast and adplanner when it comes to demographic research, and Google Insights for checking out seasonal trends.
But there is a 4th tool you should add to your toolkit.
http://clues.yahoo.com/#q1=iphone&q2=ipad&ts=0
Why?
1) Hot trends
2) Keyword Demographics
3) Geo targetting
4) Search funnel and related terms
5) Week parting
6) Day parting
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