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Big volume - stick with one CPA network or diversify to reduce risk? (6)

06-26-2012 02:17 AM #1 chevy (Member)
Big volume - stick with one CPA network or diversify to reduce risk?

Hey guys,

I've started sending some decent volume to an offer and wondering ifI should spread out the traffic to the same offer but across different CPA networks (to reduce risk of offer getting pulled etc)? I am aware that conversion rates vary from one CPA network to another but risk wise worth it you think?

06-26-2012 02:28 AM #2 mehdi (Member)

It's always good to spread your volume, just depending on how you manage your budget make sure you still hit the weekly payment requirement on each one.

Given what's happened recently with some major CPA networks it would be wise to put your eggs in several baskets



Mehdi

06-26-2012 03:06 AM #3 Mr Green (Administrator)

It is smart to diversify.

But I would also let the network answer your question. "Is there any advantage of me running 100% of my traffic here?" See if they can offer you any incentives.

06-26-2012 06:10 AM #4 coop (AMC Alumnus)

I'll be honest - I encourage affiliates to split test across different networks. If you are getting a higher EPC elsewhere I'd love to know about it. It allows me to keep on my toes and make sure everything is working properly on our end, or that we have the best source for a specific offer, the best landing page etc.

As far as hedging your risk of non payment - work only with networks you trust and keep your ear to the ground about troubles going on with your networks of choice.

06-29-2012 04:27 AM #5 Ryan Eagle ()

I'm with Cooper - I always encourage split testing with EPC's - I'm very confident with mine. We work direct, most don't, and sometimes even two direct networks one will have a higher EPC. I honestly want my publishers making the most money, with EWA or not. They're not chained to me.

... to say the least, I have a high "retention" base though. EPC's go up and go down on every network, the rule of mathematics.

06-30-2012 02:42 AM #6 ndemandmike (Member)

Quote Originally Posted by Ryan Eagle View Post
I'm with Cooper - I always encourage split testing with EPC's - I'm very confident with mine. We work direct, most don't, and sometimes even two direct networks one will have a higher EPC. I honestly want my publishers making the most money, with EWA or not. They're not chained to me.

... to say the least, I have a high "retention" base though. EPC's go up and go down on every network, the rule of mathematics.
Coop and Eagle are right split test you dont have to be tied to one network but it is ok to have your favorites, we have some that will run an offer from us for a week and when epcs drop they switch to another network and as those epcs drop after a week they switch back to us until they drop and go back and forth always be aware of what you are running and how it does and should perform for you.

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