First PPV Campaign (22)
Ok, here's my first PPV "learning" campaign. It's a Kobe vs Lebron email submit.
Offer: Email Submit
Payout: $1.70
Network: EWA
Traffic Source: LeadImpact
Tracking: Bevo
Hosting: Storm on Demand
Spent: less than a $1
CTR: 10%, CR: 0%
Landing Page:
Offer Page:
I know I have to run a lot more traffic to completely test this. But just thought I'd share. I plan to launch 10-20 different variations of the lander. Would love feedback on the lander and recommendations for targeting. Thanks!
Hi Patrick
Thanks for posting this.
Landing page looks slick, but im not sure if pulls the user i enough with the images. Have a look at the facebook ctr post jordan just did for a way of really pulling in the user with the images. The same works for PPV cause both FB and PPV are interruption marketing.
$1 is really not enough to give you any comfort that the stats are consistent. 10% ctr looks ok but with $1 spend i am not sure how consistent that will be.
Couple of questions though:
* how many views
* how many targets are you bidding on
* are you rotating offers?
for PPV email submits I normally aim for a 100% ROI ad therefore spend like 50-75% of offer payout per target before I make any decisions. If its got clicks but no conversions I run it for for an additional 50% or so of payout. If it has no clicks I drop it. If ive spend 100% of payout and have no conversions I drop the target.
So in your case - say you have 10 targets. I would spend about $6, but keeping an eye that 1 target does not eat all that budget.
Yep...tijn just gave gold away! Its really simple ...do exactly what he said! I will add this, rotate alot of offers to each traffic source to find which one converts, you'll be surprised! For instance rotate 5-10 offers (even if its the same offer from diff networks or similar offers) at one URL, using tijn $pend model then keep the one/s that convert, then optimize out.
Views: 49 (Bevo tracking only shows 20 clicks and 2 click throughs, LI shows I spent 73 cents - and I'm bidding .015 on everything, EWA shows 6 hits - also, it seems Bevo isn't realtime... that blows chunks... I even paid their $20 for a "pro" account)
Targets: 237 - (too many? - I used AffExpert URL Scraper)
Rotating Offers: No (I designed my lander to match the offer - should I not do this?)
Rotating Landers: No (Not yet... working on this... I was waiting till I had at least 1 conversion before putting in the additional labor here... wanted to make sure the offer worked)
Hmm. I tried Bevo a while back (like last year when it just came out) and wasnt impressed with their hosted offering at that time. Unless you use self hosted bevo, i would also explore something like prosper202 which is free and self hosted.
You will get real time stats and solid performance on Storm.
With 237 targets but limited testing budget I would recommend pausing all targets and testing them in batches of 10 starting with the ones that gave you most traffic.
Use same rules as before, but dont really spend more then 50-75% of payout per target if you are getting no clicks.
You can also adjust your timing and set the campaign loose at prime time for this market.
See here - Yahoo Clues Keyword Tool shows demographic and search frequency
http://clues.yahoo.com/#q1=kobe%20br...n%20james&ts=0
Re: multiple offers and landing pages. Be carefull as each variation with require more testing budget as its an additional variable.
I often do the following:
66% of traffic to 2 Landing pages (very different angle) + 33% Direct link to offer
2 "offers"- the same offer just from a different network.
Awesome start for your first PPV campaign dude! Will pop back into this thread once you have more data.
Originally Posted by tijn
This evening's to do list:
- Choose 10 focus targets to start and pause all others.
- Create an additional lander - will upload here for feedback before putting into rotation
Current targets:
.facebook.com/kobe
.facebook.com/lebron
1up.com/do/club?clubid=116670/
2011nfljerseys.com/products/nba-jerseys-c77_p1.html
39online.com/sports/wjw-news-lebron-james-jim-brown-reaction
adwardsa.co.cc/
ajerseys.net/
amazon.com/shooting-stars-lebron-james/dp/159420232x/
americanjerseys.com/nba-jerseys/
andjersey.com/products/?nba-jerseys-c77_p1.html
answers.com/topic/lebron-james/
authentic-nfljerseys.com/nba-jerseys-c-253.html
b2bjersey.com/nba-jerseys-c-83.html
b2cjersey.com/
b2cjersey.com/nba-jerseys-c-84.html
bestmlbjerseys.com/cls/nba-jerseys-77_null_p1.html
bestnbajersey.com/
bizrate.com/hardwood-nba-jerseys/
bizrate.com/nba-shop/nba-kids-jerseys/
blackamericaweb.com/?q=articles/entertainment/gossip/18826&page=117/
born-tradejerseys.com/
buy-authenticjerseys.com/nba-jerseys.html
buybestjerseys.com/
campuscolors.com/nba-jerseys/
canada-jerseys.com/nba-jerseys/
caps-jerseys.com/products/nba-basketball-jerseys-cl90.html
cheapanytime.com/sport-jerseys-nba-jerseys-c-356_375.html
cheapjerseys.us/index.php?main_page=index&cpath=51
cheapjerseys-shops.com/
cheapjerseys-shops.com/nba-jersey.html
cheap-nfljerseys.com/cheap-nba-jerseys-15.html
cheap-nfljerseys.com/nba-throw-back-jerseys-1.html
cheap-nhljerseys.us/nba-jerseys-c-51.html
cheapwholesalenfljersey.com/nba-jerseys-c-38.html
chicagotribune.com/sports/wjw-lebron-appreciation-day-with-lebron-txt
chicagotribune.com/sports/wjw-lebron-james-grandmother-fan-club-txt
citybullsheet.rccdev.com/?tag=lebron-james/
cleveland.com/lebron/
cleveland.com/ohio-sports-blog/index.ssf/2009/05/grandmothers_fan_club_is_all_a.html
clublebron.com/
clublebron.com/club-lebron-news/clublebroncom-is-here/
clublebron.com/lebron-james-news/lebron-jayz-kings-dinner/
de-de.facebook.com/group.php?gid=62251639208&ref=share&_fb_noscript=1
discount-nbajerseys.com/
ecalibaba.com/
ecalibaba.com/nba-jerseys/index-6.htm
edthesportsfan.com/2010/01/benedict-arnold-chronicles-lebron-james.html
en.wikipedia.org/wiki/lebron_james/
espn.go.com/espn/page2/index?id=5785253/
espn.go.com/nba/player/_/id/1966/lebron-james/
facebook.com/lebron/
facebook.com/pages/lebron-james-haters-fan-club/120357967985362/
facecuk.com/nba-jerseys/
fancyjerseys.com/nba-jersey/
fandeporte.com/tag/lebron/
fanpop.com/spots/lebron-james/
fansedge.com/nba_jerseys/
fansedge.com/nba-jersey-_-1882420132_bw.html
fansedge.com/nba-merchandise-_-1907280845_hm.html
fanzz.com/nba_sports_apparel_jerseys_hats-shop/nba_store.html
fastbreakfanatics.com/
footballfanatics.com/lebron_james_jersey/
footballfanatics.com/nba_jerseys/
forum.sportal.com.au/viewthread.aspx?t=68767
fox8.com/news/wjw-lebron-james-grandmother-fan-club
fox8.com/news/wjw-lebron-james-grandmother-fan-club-txt
gonnadeal.com/nba-jerseys/
goodnfl.com/nba-jerseys-c-226.html
goodreads.com/group/show/45064.lebron_james_fan_club
goonb2b.com/product.asp?bigclassid=23
gossiponthis.com/2010/05/11/ny-strip-club-bribing-lebron-james/
hockeynhljersey.com/nba-jerseys-c-364.html
holamun2.com/shows/the-mun2-arena/fan-zone-who-is-a-better-nba-player-lebron-james-or-kobe-bryant/
hotjerseys4you.com/
huffingtonpost.com/2010/05/13/lebron-james-offered-lap_n_574676.html
huffingtonpost.com/news/lebron-james/
ioffer.com/search/items/nba%20jerseys/
jerseyages.com/
jerseymall.info/nba-jerseys-c-5.html
jersey-nba.com/
jersey-outlets.com/nba-jerseys-c-76.html
jerseys2au.com/
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jerseys-cheap.net/nba_jerseys/
jerseyschina.com/index.php?main_page=index&cpath=19
jerseyscom.com/index.asp
jerseysfactory.net/
jerseysh.com/nba-jerseys/
jerseysinlove.com/
jerseysinlove.com/products/nba-jerseys-s574_p1.html
jerseysleague.com/nba-jerseys-c-4.html
jerseys-nba.com/
jerseysplanet.com/nba-c-3.html
jerseysseller.com/products/nba-jerseys-4/
jerseys-sport.com/
jerseys-spots.com/
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jerseystime.com/nba%20jerseys_1.htm
jerseystown.com/nba-jerseys-c-63.html
jerseysusa.com/nba-jerseys/
jerseys-usmart.com/
jerseys-vip.com/wholesale-nba-jerseys_c111/
jerseys-wholesaler.com/
jersey-usa.com/nba-basketball-jerseys.html
jerseyusashop.com/nba-jerseys-c-49.html
ksdk.com/news/local/story.aspx?storyid=175080
ktla.com/sports/wjw-lebron-james-grandmother-fan-club-txt
l7jerseys.us/
lebronj.blogspot.com/
lebronjames.com/
lebron-james.us/news/2265/
lebronjamesgrandmothersfanclub.shutterfly.com/
lebronraymonejames.net/
logosportswear.com/customnbajerseys.php
mahalo.com/lebron-james/
manta.com/c/mt8vmm4/lebron-james-grandmothers-fan/
mediagallery.usatoday.com/lebron+james/
mitchellandness.com/departments/nba.aspx
mlbjerseys-wholesale.com/cls/nba-jerseys-77_null_p1.html
movies.sulekha.com/stargallery/lebron-james/default.htm
myspace.com/697686/
mywholesalejerseys.com/
mywholesalejerseys.com/nba-jerseys/
nba.com/2010/news/01/20/jersey.sales/index.html
nbajerseyfast.com/
nbajerseys.biz/
nbajerseys.cc/
nbajerseysau.com/
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nbajerseysshop.org/
nbajerseyswholesale.com/
nbajerseyswholesale.com/cls/nba-jerseys-77_null_p1.html
nbajerseywholesale.com/
nbashoping.com/
nbayouthjerseys.com/
nbayouthjerseys.com/jerseys.php?keywords=youth-nba-jerseys
necolebitchie.com/2010/07/09/cleveland-cavaliers-owner-blasts-lebron-james/
newjerseysforsale.com/nba-jerseys-c-1.html
nfl-jersey.us/index.php/nba-jerseys.html
nfljerseys101.com/nba-jerseys-c-4.html
nfljerseysmsn.com/
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nfljerseysworlds.com/categories/?cheap-nba-jerseys-c5_p1.html
nfl-my.com/nba-jerseys-c-116.html
nflnhlsell.com/nba-jerseys/
nflreebok-jerseys.cc/
nhljerseyscom.com/pl_4-nba-jerseys.html
nike-bar.com/products.asp?class_id=16&name=nba+jerseys
nytimes.com/imagepages/2010/07/09/sports/cavs.htm
ohio.com/news/44504312.html
ohio.com/news/cardwell/92518629.html
onlinecheapjerseys.com/
onthefield.com/nba.html
people.famouswhy.com/lebron_james/
pickyourjersey.cc/nba-jerseys/
realsportsjerseys.com/
realsportsjerseys.com/nba/
recruitlook.com/groups/id_11-lebron-james-fan-club.html
reebokjerseyonline.com/nba-jersey-c-77.html
retailnfl.com/nba-player-jerseys-c-175.html
s.bebo.com/profile.jsp?memberid=4299576363
sales-jerseys.com/
seattletimes.nwsource.com/html/nba/2012565701_nba08.html
shop.cbssports.com/
shop.ebay.com/i.html?_nkw=lebron+james
shridc.co.cc/
sidelineapparel.com/nba-merchandise.html
sogoodjerseys.com/
southflorida.sun-sentinel.com/sports/wjw-lebron-james-baseball-offer-txt
sportmenwear.com/
sports.espn.go.com/espn/page2/story?id=5785226&sportcat=nba/
sports.yahoo.com/nba/players/3704/
sportsfanshop.jcpenney.com/
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sportsmemorabilia.com/sports-memorabilia/basketball-jerseys/
store.nba.com/
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sun-sentinel.com/sports/nationworld/wire/wjw-lebron-james-grandmother-fan-club-txt
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twitter.com/kingjames/
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wkyc.com/news/local/news_article.aspx?storyid=138769&catid=15
wn.com/lebron_james/
worldstarhiphop.com/videos/video.php?v=wshh6hwms0ovg4spna1m
yahoosports.teamfanshop.com/
youtube.com/watch?v=l9ax7vansbs/
he - rather then you spending time picking your targets just set them all loose for couple of minutes and then pause all. then pick the ones with most views.
that is - if you have a way of getting real time stats on number of views per target.
Update: Now only running 10 targets that were producing clicks.
110 Impressions/10 Clicks/0 Actions
About to Launch this lander into the rotation as well:
My confidence will go way up once I get one conversion. Just want to make sure everything works.
wow that lander looks pretty sick lol
Thanks. Not sure about trademark violations so I made a subtle change to the o's on Facebook so they look like a's.
You switched to ewa lol. higher payout! I like to complete the offer myself first to see if it converts and I don't think this one does. Try promoting the ipad offer. I've had success with it.
Good looking thread so far. I am excited to see your progress moving forward. I am sure you will get one conversion here soon.
So I tested the offer myself. It's a Big Brands Rewards email submit on EWA. I used my Bevo tracking code, filled out an email address... then filled out the next page (address/cell phone), but did not complete the cell phone pin confirmation (it was a subscription). No action has shown up on EWA though.
1.) How long does it usually take the networks to show an action?
2.) Don't most email submits convert immediately after the submit or do I need to fill out all subsequent page or is there a chance this was scrubbed because it looked like a test?
Overall not too impressed with the offer which you're welcome to check out here: http://retailrewardsclub.com/jerseyzas/index.php (but then again I'm new to the game and don't have much to compare it against). I think I will start testing some additional offers if this one doesn't produce a conversion by end of day.
Can you get in trouble for using photos of LeBron or Kobe that you don't have the rights to?
I would suggest against running email submits directly, they just never hold out long enough due to quality problems. Great lander though! It's a good beginning campaign - just make sure you communicate with your AM to run the right email submit becasue we may have 300, but the top 10% convert WAY better than the bottom %.
Campaign paused... $4.78 spent, 12% CTR, 0% CR... on to the next one.
@Ryan, I hear you... got the idea to push an email from @Stack's post (http://stmforum.com/forum/showthread...istent-150-Day)
I'm running this on TV using your targets and a few others I chose.
http://awesomescreenshot.com/0c5e3gxc6
Attached is a shot of my lander and apparently more people think kobe is better than lebron, what a surprise!
I definitely believe I can make this profitable.
Sick posts going on here guys!
Those landers are definitely on the right track, last part is you need to find an offer that will suit like Dr Eagle said.
Alright... new strategy and offer in place... just need approval. Good luck @d3so and thanks again all.
Yeah i agree, patrick your landers are spot on!
Let us know how the new strat goes and i'll chime in! Besmir should be able to help out too, he knows this stuff like the back of his hand
isn't it good to direct linking email/zip submit offer rather than using a lander for it? I know there is always exception to things, but from what I being told, and what I read, for offers with low pay out it is always good to use direct linking... What do you guys think?
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