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Breaking out of your Zone - My take on the Hunger Games (39)


06-23-2012 07:25 AM #1 maynzie (Moderator)
Breaking out of your Zone - My take on the Hunger Games

My brothers in arms, how the nizzle are we?

Hope all is well and we are all continuing to take a new step forward everyday!

Recently as you know, f5media, the new cook and sling krew in the never ending drug war of the interwebosphere thought it would be a good idea to split the world in 3 and gather some innocent affiliates and throw them into the colosseum for a bloodbath of a 2 week period!

Well, shit went down, and it went down hard, I saw arms and legs in the air, blood spattered faces, heck I even saw mr green eat someones puppy?

I guess you can say, Team ASP earned their teardrop tattoos.



So what exactly went down?

Mastermind of 6 affiliates, 1 leader, plenty of boombacinoes and a load of testing.

Basically, we had an open group chat on Skype, and every 2 days we would have a group call to discuss any information or questions we had with each other, and one of the keys to why we worked so well together was prior to the comp we had a few days to chat amongst ourselves and build trust in one another.

But, Mr Green laid down 1 golden rule, and its the GOLDEN rule to make all masterminds work: If you wanna stay in the team, you HAVE to bring something to the table every time we come together, that means you have to be testing, because there are a lot of people in this forum who are hungry for your position.

So what did this allow us to do? Get testing done very very quickly, as all 6 of us were testing everyday in an effort just to stay in the group. And I think the results of this kind of mastermind speak for itself, but more on that later.

In the first chat, I think most of us were blown away by the mindset Lorenzo has developed over the years he has progressed in aff marketing, and we all see that is the key component in blowing up a huge campaign, and its a common trait held by all the top affiliates.

He will not bother with a campaign that is not scalable, if its not going to have potential xx,xxx a day in revenue, he won't even want a sniff of it!

Now coming from my background this was very new to me, as I have always managed multiple campaigns, that added up, but he said maynzie my man, I think its time you jumped out of your comfort zone and really test yaself.

So you know what, I did. and I can not thank him enough for the push off the edge!

All of us in the group were introduced to a source most of us had not yet tried, being mobile. So holding each others hand, Lorenzo dropped ideas on us, the sort of offers he had previously had success with, where he thought the future lays and a couple of landing page designs he had success with.

So armed with this information me, and my other half Jaxxiboy got to work. Jumped right in, with no fear of losing money, and you know what? The first day we were hell out of pocket, thought we were superheroes but I guess not, but we came to the table with the information we gathered, spread it out, soaked in the others thoughts and boom went back to the drawing board. Couple more days of loss and shit started to turn around, now its the biggest campaign I personally have ever ran, and its got a lot more room to grow.

So what are the key components to why Team ASP won?

1. Our mastermind was Honest, everything we learned individually was spread out on the table for all to see. We had 110% faith in each one of us.
2. We had pressure behind us, if you wanted to stay in the group, you had to be bringing cards to the table.
3. We soaked up Lorenzo's no fucks given attitude, you lose money so be it, move on don't dwell.
4. We started to look at campaigns with a broad appeal, but breaking it down into specific angles (mr green just posted on this) This meant we could run 1 offer in many ways, which means volume, and with volume comes a power over the advertiser in terms of pay bumps and landers made for you.
5. We talked shit (yes talking shit made the whole experience better, we became friends on a very personal level rather then just business)
6. We were on all similar timezones ~give or take 4 hours difference, so we were always working at the same hours of the day
7. We shared skills, some had lander skills, other had tracking skills, and others had creativity. Its the old 2+2=5 synergy rule, combine skills, come out on top.
9. Mr G's trash talk was contagious.
10. We stocked up on a whole months worth of methlab manufactured stardust, so our creativity was through the roof and we didn't have to sleep for the whole 2 weeks unfair advantage I know.


So how can you create your own hunger games?

Build a mastermind yourselves, this can be done by ANYONE. Lorenzo told me that he hit success fast because of masterminds structured similar to ours, bring everything to the table, and you will be kicked if you bring nothing.

Keep your team small, 4-6 I believe is the best.

Don't fear breaking out of your comfort zone, to those of you who have been milking one source for a long time now, and shits almost on autopilot I dare you to try another source, you may be surprised at what you find, my heads still getting around the numbers we seeing everyday now.

Hope this helps, if anyone has got any questions or wants to know more info about what went down post below, I'll answer all that I can!

We love our bread, we love our butter,
But most all of all we love each other !

Till next STM'ers, Boom ! <3!


06-23-2012 08:26 AM #2 vipinext (Member)

Yup bringing ourselves out of comfort zone makes us explore new opportunities and we start looking thing differently. hope ill be a member next time!!


06-23-2012 09:23 AM #3 ytcpanetwork (Member)

im asian,china
any one would take me into there Mastermind Group?
im making like $100-$200 daily


06-23-2012 09:23 AM #4 pain2k (Veteran Member)

These questions are for Lorenzo based on

He will not bother with a campaign that is not scalable, if its not going to have potential xx,xxx a day in revenue, he won't even want a sniff of it!
What factor/s do you base scalability on? Is it mass appeal? How do go about choosing offers initially?


06-23-2012 09:31 AM #5 Loffy (Member)

Great post - thx for sharing.

I got 3 conversions in total now. I'm soon there ;-)


06-23-2012 09:32 AM #6 maynzie (Moderator)

My take on it is mass appeal, easily scaled across multiple sources, mobile being the preferred source cos running on a couple of ad networks you can spend well into the xx,xxx numbers.

Offers we stuck to the bread and butter most people run, goal is to become closer to the advertiser and get higher payouts, even if you run at a loss for 1-2 weeks, once you get bumped and advertiser likes your quality its profitcity.

But i'll let G finish this off for me, this is what I gathered from our convo's though.


06-23-2012 09:34 AM #7 pain2k (Veteran Member)

Word. Figured it was something like that.


06-23-2012 09:44 AM #8 andy_d (Veteran Member)

Josh Mayne? The REAL Josh Mayne?


06-23-2012 09:47 AM #9 maynzie (Moderator)

LOLOLOL ^ chugga chugga, chugga chugga, choo chooo!!


06-23-2012 10:10 AM #10 Connaissance (Member)

Is it easier to scale mobile offers for some reason?


06-23-2012 01:42 PM #11 stackman (Administrator)

@bangkokbaby
Nope, both web and wap are of equal scalability. I'm not sure what the exact numbers are of inventory across web vs wap, but ive ran both in big numbers, and neither are easier then the other. It's always based on your vertical, campaign concept & traffic source which determines the scale level.


@Maynzie
Awesome writeup, the no fucks given attitude will help you with many things in life! The group pressure idea is great, it keeps everyone hustling which in turn will endlessly keep the group beneficial. Congrats on the belt, but we're commin for ya


06-24-2012 03:40 AM #12 maynzie (Moderator)

Awesome writeup, the no fucks given attitude will help you with many things in life! The group pressure idea is great, it keeps everyone hustling which in turn will endlessly keep the group beneficial. Congrats on the belt, but we're commin for ya
Thank you man and it sure does! The phrase #yolo really does have a good meaning deep down when its not overused by 16 year old cigarette smoking underdressed girls haha!

And yo thanks for putting it together, you was great competition

Everyone was a winner in the end


06-24-2012 04:41 AM #13 Mr Green (Administrator)

@pain2k - "What factor/s do you base scalability on? Is it mass appeal? How do go about choosing offers initially?".

For question for me that comes to mind with my campaigns is. "If it works, can I spend $xx,xxx+?". The answer has to be yes. Not "mmmm maybe, it might work somewhere else". It must be mass appeal. Typically I don't do anymore targeting than country.

I'd prefer to have 20 losing campaigns and 1 epic winner. Than 10 losing campaigns and 10 small winners that do hundred or 2 a day.

There is a lot of discussion about this topic here


06-24-2012 11:15 AM #14 pain2k (Veteran Member)

One of the things i have issues with...you find a big campaign and start spending. All of a sudden fucking advertiser decides to pull the offer for some reason other than quality issues.

co-reg and weight loss have been my biggest verticals because you can find offers to be able to spend $xx,xxx daily.


06-25-2012 04:52 AM #15 inversion (Member)

I had my first taste of scale in mobile today, hitting $x,xxx revenue AND profit on a single campaign in one day. With that said, it took my three weeks of banging my head against the wall getting stuff to work.


06-25-2012 01:49 PM #16 Connaissance (Member)

Quote Originally Posted by Mr Green View Post
Typically I don't do anymore targeting than country.
So you just target say Canada, male 25-65 and that's it?


06-25-2012 04:06 PM #17 doppelganger (Member)

He will not bother with a campaign that is not scalable, if its not going to have potential xx,xxx a day in revenue, he won't even want a sniff of it!
Quote Originally Posted by Mr Green View Post
I'd prefer to have 20 losing campaigns and 1 epic winner. Than 10 losing campaigns and 10 small winners that do hundred or 2 a day.
Thanks for the write up Maynzie! It's been helpful to hear about the approach and mindset that you guys have when starting up new campaigns. This is the mindset that I have been trying to put myself into. No more trying to run 10 different campaigns that are all doing 50-100 a day. I'm looking forward to more group projects and contests, they are very motivating and I definitely hope to be involved in the next one.


06-25-2012 04:11 PM #18 julien (Member)

Thank you for your review maynzie!
Your group seems to be great too.
It looks like it was very competitive between you guys... We didn't work this way (or maybe I didn't feel this competition lol) but I think both approaches are interesting.

Oh wait, could you remind me the rank of team Europe?
Looks like we should have played with your rules

Can I add you on my Skype so you remind me everyday I have to be a winner or you ban me from your crew?

Congrats on your success.


06-26-2012 12:38 AM #19 Mr Green (Administrator)

@bangkokbaby - Not even age. If I need to, then I will call out age and/or sex on my creatives and landers.


06-26-2012 12:42 AM #20 maynzie (Moderator)

Can I add you on my Skype so you remind me everyday I have to be a winner or you ban me from your crew?
PM me you European monster

<3

It actually wasn't even competitive between us we got a long really well! I think the intensity behind the testing we was doing is what took us pretty far but yeah <3 add away hozay!


07-10-2012 09:21 AM #21 el_jefe (Member)

Mr G, could you possibly make a thread about your campaign philosophy? It sounds sick, but it's also quite different to what the majority of us are doing (I've never heard of anyone targeting just country and not even bothering with age, for example)! Would be awesome to get a peek into your brain regarding this topic.


07-10-2012 12:41 PM #22 flowmotion (Member)

Sounds sick this group of of yours. How did you track your campaigns, and what traffic sources did you focus on?


07-17-2012 02:26 AM #23 theguvna ()

Greens tip about just targeting by country... Epic on many levels, thats huge for everyone struggling reading this, because it leverages and encourages creative angles and strong copy to do the segmenting.


07-17-2012 02:57 AM #24 maynzie (Moderator)

Greens tip about just targeting by country... Epic on many levels, thats huge for everyone struggling reading this, because it leverages and encourages creative angles and strong copy to do the segmenting.
110% on the money man, few tweaks on massive volume can turn a -$5000 campaign into a $10k/day campaign+. Harness the beast


07-17-2012 03:32 AM #25 theguvna ()

Its good insight. I tend to over target and thus might best days have capped in mid to high 4 figures. Oddly another 5-fig guy i speak to at times has a similar strategy in keyword targeting. Great mastermind you guys have.


07-17-2012 05:46 AM #26 profitable ()

Quote Originally Posted by maynzie View Post
110% on the money man, few tweaks on massive volume can turn a -$5000 campaign into a $10k/day campaign+. Harness the beast
^^^ THIS is a great reminder. Few years ago I added an exit pop to a lander and started making an extra high 4 figures a day... just by adding a few lines of code.

I seem to have forgotten that theory over time... These days I find myself spread over multiple, smaller campaigns. Much harder to manage, harder to optimize and harder to find those small tweaks that can make a huge difference.

thanks for the reminder.


07-17-2012 06:43 AM #27 maynzie (Moderator)

You're welcome bro, thanks for your input thats a valuable comment there at how small tweaks can make such a difference.

This is a scene I've only started dabbling in myself in the past month or 2, taken on the whole very little tracking, especially in mobile. Just running for decent volume, making tweaks and thats how your ROI will be determined.


07-18-2012 11:08 PM #28 profitable ()

just launched a new campaign with a demo of 55,000,000 people. i was previously running 5 campaigns with demos of around 1,000,000 each.

10x the traffic potential and only ONE campaign to focus on. IF i can get it to work it's going to be a monster.


10-07-2012 07:32 AM #29 dpol (Member)

I have a question: let's say you are testing one offer/vertical on multiple sources, multiple angles etc. and share information.
When you find the winning configuration, do all of 4-6 members run the same duplicated campaign for himself?
Or all the work is sharing ideas?


10-07-2012 07:45 AM #30 mediahacker (Member)

Generally, no. It's your campaign, you run it.

It's up to the individual how much information they choose to share with the team. Having said that you get the most out of these opportunities when you leverage the skills/experience of your collective team.

The idea behind the hunger games (from the perspective of the participants) was to cram as much learning as possible into a relatively short period of time. If you get the opportunity to learn from some of the best & if you care about making AM work for you long term, take advantage of that.

Sure some of your team members will be more open than others, however you dont have to share any sensitive data/information that is critical to your profitability. If you're not comfortable sharing with the group, you can always work directly with your captain (Lorenzo, Jordan or Bes).


10-07-2012 07:51 AM #31 maynzie (Moderator)

Or all the work is sharing ideas?
This one champ It's just you learn 100x faster when you pick up on everyone's mistakes and lessons,

PS. You STM'ers getting Hungry again?....


10-07-2012 05:22 PM #32 hummer (Member)

Quote Originally Posted by maynzie View Post
PS. You STM'ers getting Hungry again?....
I'm starving.


10-07-2012 09:12 PM #33 pwtmike (Member)

Quote Originally Posted by maynzie View Post
PS. You STM'ers getting Hungry again?....
I'm in lets test some offers...


10-08-2012 06:42 AM #34 dpol (Member)

Quote Originally Posted by maynzie View Post
PS. You STM'ers getting Hungry again?....
If it is mobile I would be happy to join the group.


10-11-2012 05:04 AM #35 d4rk (Member)

Count me in for mobile!


10-11-2012 03:11 PM #36 jmedia (Member)

I haven't eaten in days homey. Stomach's grumbling since I am hungry as a mofo! LOL.

Quote Originally Posted by maynzie View Post
This one champ It's just you learn 100x faster when you pick up on everyone's mistakes and lessons,

PS. You STM'ers getting Hungry again?....


10-12-2012 02:33 AM #37 johanseg (Member)

I just started with ppv a couple of weeks ago. But just started to make it profitable


10-13-2012 10:23 PM #38 Mr Green (Administrator)

I'm smell a 5 course meal mouth watering treats being prepared in the STM kitchen...mmm mhmmm


10-18-2012 05:02 PM #39 jmedia (Member)

Hook a brotha up!



Quote Originally Posted by Mr Green View Post
I'm smell a 5 course meal mouth watering treats being prepared in the STM kitchen...mmm mhmmm


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