SilverPath 2? (18)
How many of you got the email earlier today about the launch of SilverPath 2 starting on July 1st~ does anyone have any inside knowledge/will this new "2.0" path be able to beat out GT's current RPUs? I look forward to hearing more!
dub
Grapevine gossip says it still ain't up with GT. Would of been great to have a close competitor.
Awwwww! That's really disappointing to hear. I had my self drooling over the thought of having higher more stable RPUs.
Just split tested with GT for 400 users and GT was nearly 2X the RPU.
However need to say it just went out and they need still to optimize everything.
Will def test again once the finish the optimization.
I've been testing it for a few months, def better than SP1 that's for sure
I've been on 2.0 for a few months as well, consistently had RPUs of over $1.4 for a while. Past week has dropped to around $1 after their network went down for a half a day.
Thinking about split testing with gt, but would be a nightmare because we use silver paths API.
ya man rpus have been horrible for a while now, just started testing 2.0 today. hope it picks up .
I couldn't speak for GT, but 2.0 RPU's have been higher across the board vs SP 1.0. Hit up your AM's to get your account switched over.
How are you guys pushing traffic? Organic, ppv, or poc?
Anyone of you guys compared your own "path" vs GT and & SP? RPU's have been complete garbage and any % increase with a custom path of my own would definitely weed out the need for GT or SP.
2.0 definitely better than 1.0, but the real money in coreg is owning your own path... Another thing to learn how to do on my increasingly long to-do list.
Never tried GT but would be interested to give it a go based on some reviews I've read here..
The gab between GT & SP is shrinking last weeks... sometimes SP is doing even better than GT. I think GT was hit harden with new regulations than SP.
Originally Posted by everest2012
If you try to do the mobile offers on your own, there is a 99% chance you'll get burnt. The newer regulations are extremely stifling and have raised the barrier to entry. Any well-converting landing page will get hit with carrier audits, as totally compliant landing pages simply do not convert (and I do not mean coreg landing pages, but the mobile offers themselves), and you risk having your code suspended or lost - it's a common thing, hence why Mundo and other big dogs CONSTANTLY get new short codes. Someone working with them told me they are in the process of getting new short codes at any given moment. Codes cost about $1.5k/month too. Moreover, payments don't come for 3 months, and you won't know your profitability for until you drive about $30,000 of revenue to it and waited 2-3 months to get your refund ratios. Your refund ratios will undoubtedly be high with coreg traffic, so you'll then get hit with penalties and, if you weren't already in the red, it'll bring you closer and closer. I was amazed at how many different types of fees there were that just shaved away any glimmer of profit. There are so many variables that can screw you over, so many ways to get screwed over, and you won't know how much money you've made / are making for months. Unless you're doing insane volume, I strongly believe doing this will not be worth your while. This is why there are no other coreg platforms doing mobile. Smiley used to, but stopped. Digipath used to on an affiliate-basis (I believe), but stopped. Cleervoyance did so, but stopped (they got burnt hard).
I would love for someone to disprove me here, but this is all from my own experience.
Great post man. Reminder, the US market isn't the end all and be all for co-reg. The Euro and AU markets are prime for the taking.
Originally Posted by bookashade
Pin submits are at the beginning of the path but changes over to email submits after they are turned down (if the user gets that far). You could remove the mobile offers all together on a custom path and really press hard on a particular submit path but if you are gonna do that, then it's probably smarter just to make your own.
Originally Posted by leeches
Creating a "submit" path to replace mobile paths can't work. The "submits" on your path would also just be using coreg paths - ones that use mobile and leadgen offers. Unless, of course, you want THOSE to use "submit" paths to monetize themselves, in which case I'd smack you with a textbook on recursion, and then another one on ponzi schemes.
Submits just use coreg paths to monetize themselves. Somewhere in this infinite loop of coreg paths there needs to be some actual ads to make the money - either PIN submits or lead-generation offers. So, if you're going to create a path powered by email submits that are powered by coreg paths with leadgen/PIN submits, you should realize that you could make more money by cutting out the "submit" middlemen and just using the paths that power the submits in your "submit path". Get what I'm saying? Money doesn't come from email submits themselves, they come from PIN submits & leadgen ads. Why put those ads further away from the visitor by placing them behind other email submits in your path...
Why do GT/SP house other email submits, then? Because the email submits they put on their path use coreg paths with OTHER PIN submits on them. Therefore they get money when the user does a PIN submit on their path, and then one on the path of the email submit. Obviously, this isn't the most efficient way to do it - they would make more by having those PIN submits on their own path; however, they aren't allowed to do that because of the carrier's regulations concerning stacking (multiple PIN submits in one path) - so what they're doing is basically a way to stack without being noticed. There is no real reason to have coreg-powered submits in a coreg path unless you're doing something sneaky like this. Otherwise, you're just losing money by adding middlemen and more hoops.
Without PIN submits, the only option left is leadgen. The leadgen offers on GT/SP/Fluent are pure crap and barely add anything to the bottomline. There are some leadgen-only paths that get decent RPUs because of direct relationships to legitimate brands and advertisers, while GT/SP focus on short codes, which do make more money right now but definitely aren't long-term.
Anyway, point is, you can't power something with itself. There needs to be real substance in there, so powering submits+paths with other submits+paths isn't a solution at all, since there need to be some revenue-generating ads somewhere in there.
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