Home > Paid Traffic Sources > Display / Media Buying

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Need Help To Find The Best One To Maximize My ROI.. (6)

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Hi all, I create a tracking code for my media buying campaign which contain banner, landing page, site, and banner position. For example the tracking code is like this:




And this is my banner stats:




How to maximize the ROI with stats like that and what is the important things to read that have a huge effect for my ROI? I knew it's a shame because I create the tracking code myself and I don't know how to read it. I already made 50% profit with that stats but I want to improve it to 200% - 300% ROI. Please help me to read it..

I really appreciate your help to show me the better way to read tracking code.

Thank you.

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Is this a custom tracker? Looks like you are paying cpc so you need to get better CTR while maintaining those EPC. Test new ads. Install prosper202.

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Yes it's a custom tracker because the adsnetwork rejected any redirect traffic so I can't use my CPVLab to track. I'm paying for cpm, so what should I do for that? Keep testing new ads?

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Yeah you want more clicks from those ads or maybe lower cpm.

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It looks like you dont have statistically significant data yet. Use the A/B testing significane calculator here ==> http://visualwebsiteoptimizer.com/sp...heet-in-excel/

If you dont know what confidence levels and statistical significance are, look them up, they're useful in media buying. Once you have more data, you'll be able to judge which banners you should remove from the rotation, and which landing pages you should remove. Your basically there, good job

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I find that interesting, Cause i use a third party tracking and haven't had issues placing redirect tracking link into adnetworks i use.
would be interesting testing this ad network you are working with.

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