I'm pretty new to paid traffic and I've started off attempting dating on POF.
I've heard a lot about people getting payout decreases and getting pulled from offers all together for bad lead quality.
I'm pretty paranoid about it now because I don't want to finally get profitable and then get pulled from the offer.
Can anyone recommend a safe percentage of each age group/gender?
I'm assuming in terms of "quality" this would be best to worst:
Women 30+
Men 35+
Women 24-29
Men 25-35
Women 18-23
Men 18-25
That's just what I assume the advertiser would want in order though. I want to have an idea of percentages so I don't get kicked off because from what I've found conversions are easiest on that list in the opposite order.
It depends on the offer. Some advertisers want most females traffic, while others want only male traffic because they don't monetize female traffic. You should really talk to your AM about the target demographics of any particular offer you're running and target that.
Having said that, for MOST offers, the older the demo, the better the quality -- for the practical reason that they are more grounded, and have more leisure money to spend.
It will depend on a few factors, the best thing to do is ask your AM sometimes they may have information on the advertisers backend conversions before I start promoting an offer I usually ask my AM things like what sort of traffic does the advertiser like that will keep me on the offer and get me decent pay bumps if I send good quality.
Thanks guys. Looks like I'll be hitting up my AM.
For what it's worth the specific offer I'm running right now is True.com
Also ask if they have a direct relationship, transparency and communication between you<->AM<->advertiser is invaluable. If you segment your traffic properly and everything is well defined in the subids, i.e. the advertiser can clearly see what genders/ages/campaign identifiers are backing out for them, there is no reason you shouldn't be able to take scaling payouts for different lead qualities per demographic or drop certain ones all together. Hell, you could even have a situation where the advertiser can tell you a specific advert or creative name in your subids is backing out for them twice as well as the others.
That kind of transparency and communication is probably rare though (unless AM has direct access to backend stats), and may need a bit of volume. Would also depend on your AM's relationship with the advertiser, i.e. are the intimate lovers or just casual acquaintances.
Most people who got bad quality were using risky images.. so that's the catch 22 w/ the sexy images: Good CTR but trashes your quality.. it's a very short term plan.
Usually, the younger you target the less valuable the lead is. Also - adcopy has a lot to do with it. For example, if your landing page / ad touts "free signup and free chatting", when it's not actually free - you wont get shit.
Women 18-23
Men 18-25
got hits but not of good use. cause they don't convert at all. but if you can target the man or woman of 30 to 35+ they really converts and are the real lead.
Try not to use misleading images/text