3737 Clicks, 0.67% CTR - 1 Conversion. (21)
Just wanted some advice on whether this is normal as I'm new to mobile.
I'm direct linking to a Thumbplay ringtone offer and from June 5th-11th, I have had 3737 Clicks and a 0.67% CTR but only 1 conversion. The number of clicks shown in the CPA network are 2664.
The offer is for all carriers so I dont think there have been any dud impressions. My rep is double checking the offer with the advirtiser.
Is this normal?
I've paused the campaign for now so I don't burn through any more cash until I figure out what to do.
Yea, that's definitely not normal.
If you don't mind, what ad network are you using?
sounds like some admob traffic.
the ads were served on Mopub
Do you have ANY way to track pubs, carriers and such. Maybe a few sites and carriers are receiving most of the clicks and not converting. Still that is not normal for Thumbplay
Originally Posted by spamalot
Additionally a ~30% click loss is pretty troublesome too...
Originally Posted by spamalot
Re: Thumbplay...they recently updated their LP...so...is anyone still doing really well with the new page?
Liane
Originally Posted by zeno
The CPA rep is checking a few things out at that end so hopefully I will have a few answers over the next day or two.
Originally Posted by liane
Originally Posted by lancer
Originally Posted by spamalot
Btw, are you direct linking to the affiliate network or your own redirection script first? I.e. is click loss by your server a possible part of this. Will be interesting to see where this click loss has come from, i.e. is it some specific carrier that's dropping em.
With FB at the moment I have started firing pixels for 1) hitting my redirect script and being redirected to the affiliate URL, 2) hitting redirect script and being bounced for outofgeo. It's nice to see what % is detected as outofgeo, whether 1+2 = clicks charged by FB and how clicks network side compare to 1. Am not up to play with the specifics or mobile tracking but I'd want my server firing postback URLs in the same way for my mobile campaigns, i.e. to give a direct measure of clicks charged vs the simple, very first event of someone actually getting to my advert URL.
Yes, direct linking all the way. With the data exposed to the CPA network, I still prefferred this for maximum data and optimization reasons.
With mobile, I don't know whether its possible for the user to click the banner then for whatever reason close their session and the click doesn't get registered at the CPA network (in my case there are a lot of clicks lost so this is probably unlikely).
Also, there are what looks like hundreds of devices that are available for targeting some of which could cause issues perhaps or even when the signal on a mobile starts to fluctuate could that affect click loss? I dont know whether accidently targetting ipod touches accounted for any of the click loss or not.
My rep is double checking the offer for me to see if there are any disconnects with certain carriers (even theough the offer states all carriers) so I'll hopeully have more info soon
oh boy let me tell you 30% clickloss on RON-style camp isn't that bad at all heh
No idea what Mopub has in there when you work directly with them but if you see blackberries there in your data i guess this is most of your discrepancy.. of course you should optimize by siteids right away to weed out shit pubs, my guess is there's one or two siteids that took most traffic.
My another blind guess is that unfortunately your data, although you have plenty of it, is worthless.
Now yeah Pivot tables are great way to spend some time on studying your traffic and narrow it all down to best performing placements, so you end up with unscalable $30pd camp that you will have to rebuild every fucking morning to get fresh traction because it won't perform for the exchange.
My 3 cents - block shit pubs, isolate blackberries if you really want to run them and push some more.
Btw. I have no clue what I'm talking about, have no clue on MoPub's traffics and no idea what kind of quality pubs they have there, my pure guess it's just optimized mostly for publishers to make them happy like every other exchange out there, and happy publisher in most cases != happy advertiser in this business.
Hardly any of the ads were served on blackberrys and 95% of placements were apps.
Yes there were one or 2 pubs that hogged a lot of impressions and they have been black-listed now. Unfortunately with 1 conversion in the bag, i cant optimize pubs any further.
I'm in 2 minds now. With my reduced budget left do I :
1) Assume its the offer and try and find it on another network
2) Port the campaign onto another traffic source...(although I know there are people banking nicely with Mopub)
Maybe Thumbplay is dead because people have been making serious money from it.
Block apps go wap
were you buying the mopub traffic directly...or through an exchange such as sitescout?
Sounds like massive case of click fraud ... or the clicks come from an app / game where the ad is placed next to a button or something - which is more or less click-fraud as well.
The networks / exchanges have in most cases very poor technology for tracking this and in any case don't have any incentive to really crack down on it ...
50% of clicks on some networks are fraudulent according to some - see below under 'trademob'
http://www.mobyaffiliates.com/blog/m...-mmliveglobal/
so if 50% overall are fraudulent pretty easy to see how you could get almost 100% fraudulent clicks on your single buy, especially if it's the first time you've advertised ... I'd be asking for the money back ... who sold you this junk traffic from the exchanges?
Originally Posted by mwhiz
Sorry for the late reply. I don't seem to get an email about the thread.
@Jamescoops - Somebody told me at the time that the LP of the offer had changed its ToS and wasn't converting as well as it did.
Originally Posted by lng
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