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where to start campaign targeted at women (11)

06-04-2012 04:33 PM #1 infinity (Member)
where to start campaign targeted at women

Hi,
I have products that have most buys by women. I've been looking for places where I'd be able to reach female audience mostly. Any ideas?

06-04-2012 05:08 PM #2 asianpersuasian (Member)

Facebook?

06-04-2012 06:15 PM #3 razzbot (Member)

Facebook and POF obviously. For media buys it just takes some research on Alexa, Quantcast and Google AdPlanner. If you're willing to do some extra work you could also look into driving some organic traffic from Pinterest as well.

What type of product is it?

06-05-2012 09:00 AM #4 infinity (Member)

thank you for your answers! is it possible to target at females exclusively? what products would you use to attract their attention? (showing shoes on pinterest will make them more curious about the profile). anyway... it's a financial product and I wont be able to use it on facebook. @razzbot: thanks for the tips about the tools.

06-05-2012 02:20 PM #5 mojstermiha (Member)

Quote Originally Posted by infinity View Post
it's a financial product and I wont be able to use it on facebook.
Why not? Is it already banned on FB? What about cloaking?

06-05-2012 03:03 PM #6 infinity (Member)

Quote Originally Posted by mojstermiha View Post
Why not? Is it already banned on FB? What about cloaking?
I'm fighting with google... and I'm tired of this... I dont want to fight with facebook at the same time

06-05-2012 04:08 PM #7 mrgodlike (Member)

Quote Originally Posted by infinity View Post
I'm fighting with google... and I'm tired of this... I dont want to fight with facebook at the same time
That's failure mentality... you need to take risks regardless of its degree of difficulty. If you want to grow as a business and as a person the defeatist mindset of "i don't want to fight w/ x, y, and/or z" won't help you grow, it'll keep you at the same level.

Why not try it out at a small scale, stick within the guidelines and grow as you learn how to work with the traffic source?

06-06-2012 03:06 AM #8 snarry (Member)

what razzbot said,
And here is a good article about pinterest

How Pinterest’s Female Audience Is Changing Social Marketing
mashable.com/2012/02/28/pinterest-women-marketing/

06-12-2012 12:11 PM #9 infinity (Member)

Quote Originally Posted by mrgodlike View Post
That's failure mentality... you need to take risks regardless of its degree of difficulty. If you want to grow as a business and as a person the defeatist mindset of "i don't want to fight w/ x, y, and/or z" won't help you grow, it'll keep you at the same level.

Why not try it out at a small scale, stick within the guidelines and grow as you learn how to work with the traffic source?
Taking risk if it's worth it is perfectly fine (see my avatar), but you must be reasonable. I observe people who try that and TBH - I dont wanna waste my precious time on something that fragile.

06-12-2012 04:55 PM #10 kokofai ()

Quote Originally Posted by infinity

Taking risk if it's worth it is perfectly fine (see my avatar), but you must be reasonable. I observe people who try that and TBH - I dont wanna waste my precious time on something that fragile.
It really depends on what you are offering. If you're offering something of value and it is within the guidelines, ignoring Facebook = leaving ALOT of money on the table.

POF might be your best bet.

06-13-2012 12:24 PM #11 infinity (Member)

Quote Originally Posted by kokofai View Post
It really depends on what you are offering. If you're offering something of value and it is within the guidelines, ignoring Facebook = leaving ALOT of money on the table.

POF might be your best bet.
that's the point. It's of a great value but it's not in accordance to the guidelines

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