Hello!
Reading and learning about PPV (adware). It seems the ads (popup/-under) are shown to the web surfer when he or she enters certain keywords. Exactly where are those keywords entered by the web surfer?
The adware reads all keystrokes, I guess, at all time, regardless of what site the web surfer is looking at. When he or she is in Google Search, and enters a predetermined keyword, the ad will show?
That's not how PPV works - and that's not adware - something recording all keystrokes is certainly malware and incredibly malicious, i.e. trojan-like. Wouldn't it also be recording keystrokes when you enter passwords, log in to your internet banking etc?
The keywords you're thinking of are in the URL of the page they visit. You bid on URL/domain keywords, e.g. if you bid on 'baseball' then your ads can pop up whenever the user is at some site with *baseball* anywhere in the URL/domain name.
Ah, the words are in the domain name! Silly me. Thanks zeno.
Found some PPV adware related info over at leadimpact.com
I imagine they contextually target based on keywords in the various search engine URLs, again not based on the text entered by the user as that constitutes keylogging. Basically like third-party adwords.
Mechanically it is a process of entering the targets into a search form, but technically the adware only reads, digest, and use the information that is in the search engines URLs, I see. Thanks!
It is not absolutely essential that you know everything that goes on behind the scenes, I guess, but knowing as much as possible is my goal. I mean, it has an effect on how I tailor my targets, right?
Yeapo, you got it. Knowing how traffic sources work is key to sorting out the nitty gritty details. For instance instead of targeting x keyword you could target the URL that someone would get when they searched for that keyword in Google - e.g. http://www.google.co.nz/search?q=keyword so you could target '/search?q=keyword' and various things like that, use those imploder tools and such to generate all the various truncations etc so that you can bid on strings/keywords that have less competition. Also means you can more readily understand where your traffic is coming from!
Suggestions like that are by themselves enuff to validate the monthly fee for this awesome forum. Many thanks!
Stack on!