Low Volume? (10)
/;l/
Facebook has always been like that... You raise budget, get a traffic spike, it plateaus, then arches up again in the last hour of your day (based on account timezone). One way I've found to bring volume is to raise the budget in increments constantly. It means you have to micro-manage, but if you raise the budget by $25 ever 30 minutes you should keep getting waves of volume from the FB system reacting to your budget increase. It's actually safer really since it prompts you to watch the ROI constantly, though I think decent CTR ads may be a prerequisite to this working. Don't know what will happen with CPM ads.
Facebook spreads your spend out over the entire day. So if you have a $1000/day limit it will spread a $1000 spend over the entire day. Sometimes it will not spend the entire account limit, especially if your CTR is low. If your CTR is high it'll spend all the way to $1000.
Nothing you can do about it, raising budget does nothing.
Set the campaign end date as today and change the end time to 2 hours from now. After the campaign gets completed after two hours, do this again for the next couple of hours. This is the way I do it if I want traffic as fast as possible.
Originally Posted by 12as26
find 7fig demos and youre golden.
In my experience, your ads CTR is likely to be the main factor that determine how much volume you will receive.
Yes, doing tricks like increasing your campaign budget to $20,000/day can somehow help you to get more volume - however, please bear in mind that platforms like FB look at their eCPM, meaning, your ad ctr x your bid.
Imagine I have 2 ads:
Ad1 - 0.06ctr - $0.30bid
Ad2 - 0.08ctr - $0.28bid
Ad2 will be more likely to receive more volume than Ad1 because the eCPM is higher, meaning FB will make more money showing this Ad2 as compared to Ad1.
In order to get more volume and have your daily budget fully spent:
Either you raise your bids to backup your poor CTR ads, or;
Get some high CTR ads up - 0.10 above
Most likely, by doing so, you can get the volume and clicks that your account spending budget allow. However, do note that your demo size has to be big too to really get insane volume.
Great Tip, lifetweak
Thank you man 
Originally Posted by kokofai
CPM ads and CPC ads show up in different places.
Say I'm targeting a 150k demo and I start with CPM and go through the whole demo in 4 days....and on the 5th day, if I start the same ads again but this time with CPC bids, the whole campaign springs back to life with a higher CTR and MORE volume. So I've come to the conclusion that both CPM and CPC target different sets of eyeballs.
Facebook mentions that CPC ads are placed where users are more likely to click...and you can choose CPM if you're into branding...
There are some sections of FB where the user is less likely to click on ads...for example → when the user is checking on notifications or messages...he has no time to look at your ads (low CTR)...even if he sees a good ad & clicks on it, his attention span won't be long enough (low conversion rates)...
So if you're a brand looking for more "likes" for your page, CPM is very cool....you can get the user the like the page and bother him later.
But the same user, after the initial few minutes, relaxes and starts exploring more...like he might be into game apps and shit...THAT is the time to hit the dude up with our stuff, coz his attention span is better. This is where I think CPC ads are shown, which explains the better CTR and better conversion rates.
FB has it well figured out when and where users are most likely to click on ads...
A major % of your demo will not click on your CPM ads (coz it just didn't grab their attention).....but the same bunch of users are more likely to click on your CPC ads.....which kinda explains the volume difference.
But all this is just theory though..we can never know what's going on inside facebook..but in my experience, this is what seems to make sense.
Check this out: http://stmforum.com/forum/showthread...-CPM-campaigns
For CPM, always bid HIGHHHHH....makes a huge difference to your CTR...I bid $2.50 for my CPM ads...but don't worry, you will most likely get charged about 0.40 (US) depending on your demo...Intl will be much less, but bid HIGH.
Originally Posted by lifetweak
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