well A & I, not sure about D and A 
Saw this on facebook just now and thought I repost it

heres the original post
https://www.facebook.com/groups/ewan...0563160664081/
What it shows you that one of the best ways to create "Attention" is to create a "WTF" pattern interrupt moment.
Lol Tijn I was about to post this on STM when I finish my work but you are faster than me. =P
Definitely has the A & I factors there. To me they are doing a branding rather than trying to sell that because there isn't any price tag or promotion that account for the D and A. 
true. never realised you were on STM sir
that was a mighty fine post!