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Follow up frequency (3)


05-26-2012 08:46 AM #1 patje72 (Member)
Follow up frequency

Hi,

In my current campaign, I collect the email adres of the visitors, before sending them to the offer. (dating)

First they get a welcome message, but I like to know some tips about the followup frequency of the autoresponder. I know I have to test, but if someone can give me some advice....thanks!!!


05-26-2012 09:09 AM #2 tijn (Moderator)

7-15 email in your auto responder

here is an example of a pattern you could follow:

Content:
V,V,V,V,O,V,V,V,V,O,V,V,O,V,O
Days:
1,2,3,4,5,7,8,9,11,13,20,21,23,30,31

V = email with real value
O = email with offer

if they buy from your offer, make sure you add them into a new segment

if they have not bought after 15 emails, move them into a "offers only" list, that you email once every month or so
or delete them so you dont end up paying


05-26-2012 09:21 AM #3 patje72 (Member)

Thanks Tijn,

Anyone an idea how to automate buy > other segment. I only have the Neverblue and CPVLab data? No thank you page


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