Crash course - PPV -- 0------->$100/day (15)
As I mentioned in my intro post, I've been working on PPV for the last couple of weeks. Nothing profitable as of yet, but I've worked a lot of the bugs out and figured a bunch of stuff out with the help of all the great posts here.
With that said, I figured it was high time that I posted a follow along. Not just to keep track of what I'm doing, but to get some insights from all of you guys who have been doing it and making it work.
To start off I guess I'll post what I've gotten done so far and the stats. I worked on this everyday for the last few weeks, but didn't always put a campaign up. (reading and setting up different things/ figuring out different ways to do things)
So I have:
CPVLabs - setup and am comfortable working with it.
BeyondHosting VPS -(great support)
Accounts with:
EWA - Thanks Ryan.
Peerfly - (Had it from a previous project, didn't even know I did...hahaha)
Leadimpact - Thats what was recommended in the guide and seems to have decent traffic.
Mediatraffic - Haven't used yet for this round, had from a previous offline project.
Photoshop - Graphically challenged, but I'm getting the hang of it.
Dreamweaver - Ditto, and I've learned a lot from you guys here.
I've pretty much gotten the hang of setting a campaign up, placing links and tracking pixels. What I know I need to work on and get better at is finding an angle, landing page design, finding the right targets.
Here are the stats from my first campaigns:
I started off following the guide, which is great, it taught me how to get things setup and moving.
None of the campaigns did much of anything, the CTR on most of the landing pages wasn't very good so I know I've got to keep working on getting the landing page better.
So that's pretty much where I am now. I put a couple of campaigns up and am waiting on approval. I'll post more detail on them when I get some stats.
So I put two campaigns together yesterday.
The first one was a UK penny auction offer. My AM from EWA suggested it as a top offer. To start off I used the landing page style that maynzie posted in his Case Study.
I used Affexpert Tools to find related keywords, then scrape urls. I had traffic trickle in to 22 targets, split between direct link and the landing page 50/50. After a spend of $8.96 I've had 527 views, 4 clicks , 0 conversions.
The second campaign I set up yesterday was a clickbank offer that a guy I know runs. I modified his offer page so it would work for a pop and ran two versions of that.
That has been running since late last night and has only gotten 188 views, 1 click, 0 conversions for a total spend of $3.20 considering that I have 200+ targets (I knew that the traffic was going to be slow) I'm figuring that I'm either going to have to get more targets, or go after a different angle.
Today I set up two more campaigns and they actually got approved on LI within an hour of setting them up so I even have the data on them now.
The first campaign was an email zip submit, that I pulled off of Peerfly. I chose it because it seemed to be doing fairly well with a high CR and EPC (I'm aware that their stats aren't reliable, but something is better then nothing to go on)
This time I went quick and just created one landing page which was a modified offer page. Used AffTools and scraped urls and keywords, stuck it up on LI and set it to a daily budget of $5. It was approved and went live about 10 hours ago. Right now its at 175 views (split 50/50 direct link/ lp) 0 clicks, 0 conversions.
The second campaign today was a short form lead for justcloud online storage from EWA. This offer pays out a little better so I spent some time on it. I scraped a bunch of keywords and urls, and spent time making some decent looking lp (still just a modified offer page)
Here's the first lander:
And the second:
(I know the first one is a bit text heavy, that's why I did the second one)
Again the campaign got approved right away, so I set it going.
While I was watching it a couple of targets were getting hit pretty hard so I paused them and let it go for a little while. Its been running for abut 8 hours and its gotten 415 views, 2 clicks on the first lander, 1 on the second, 0 conversions.
So all in all, I'm figuring that I've got to work on my ctr. Either I'm targeting wrong and my landers aren't relevant or the landers aren't appealing.
So I guess tomorrow I'll rework some landers and see what I can do.
Any critique or advice is appreciated!
What do you guys think? Are the landers crap? or do you think I'm targeting wrong?
great to see someone doing ppv, since i pick those traffic source as well. So far i still at the red zone, still trying to figure out how to do with ppv.
Just like your justcloud.com i'm currently running the same offer like yours. It was mybackupc.com. Please take a look at my follow along thread, the link is at my signature.
for your penny auctions my be you can use a countdown time script. So it will bring scarcity to the user. Also the script have a ability to pop up massage when it hit "0". That will increase your CTR on your landing page.
Darman
Will be following this.
So I took a couple days off over the memorial day weekend (had to work at my day job most of it). Put up a couple more campaigns, but forgot to post here.
I came across a really cool lander and decided to try it on a dating offer. Spent way too much time trying to get all the code to work on my server and decided that it would be best to have someone who knows about all that stuff just fix it for me. So I contacted a few people on fiverr and I'm waiting for them to get the files back to me.
In the mean time I took a screenshot and modified the lander a little bit to see if a static version would work.
So I scraped a bunch of targets and split the traffic 50/50 to the lander and the offer.
After $5 had 333 , 10 clicks , and 0 conversions.
I think it'll do better once I get the lander back from the coders. Definetly worth a test.
Excellent descriptions, nice images - thanks. Will follow!
Today I tried going a different route. I got a list of top traffic targets and went through them to see what offers I could promote to a specific target. (I was going the other way around, picking an offer and then scraping everything that might have to do with it.)
I went with netflix.com as a target, considering the high traffic stats and LI saying that they have a lot of traffic to it. To start out I tested a blockbuster offer. Itching to see how much traffic was available, I set up a DL campaign and let it go with a budget of $5. In less than 3 min I had run through the budget. Over 200 views from netflix.com alone, no conversions.
So I paused the campaign and made two landers. One just a modified offer page and one more directed to netflix.
I ran those two landers for another $5, 50/50 to each lander.
Got 120 views each, 0 clicks, 0 conversions. The engagement rate was 35% on the first lander and 42% on the second.
At this point I'm not sure if my landers suck, I'm targeting the wrong urls, or if I'm running them at the wrong time of day.
Whatever I'm doing, its not working...
I know nothing about PPV, but are you running all of these campaigns at the same time or are you stopping them when you throw a new one up?
Originally Posted by e123ms
Originally Posted by LoneOak
Hey LoneOak, don't get discouraged , you doing great so far.
Your landers are not bad , I think it's mainly a mix of offers you pick and budgets you spend testing.
As a rule of thumb you need to spend 3x the payout on each url before cutting it out.
If you are tight on a budget right away I would suggest starting with email submits , learn the ropes , and move from there.
Don't give up and keep us udpated!
Thanks Besmir!
Getting slightly discouraged, but in no way am I giving up!
So I'll go back to the email submits that I ran and are paused in LI and see what I can come up with on the offer side with the targets I already have loaded...
So I went back to some of the campaigns that I already ran, albeit with a small budget, and looked over what I could do to improve them. I decided to retest a gift card offer that had had some conversions.
The offer I had run wasn't up anymore, but I found a few very similar ones on Peerfly. So using the same domain targets (the brand domain and variations) I set about creating some more landers. I took a spin off of tijn's babiesrus lander and made two variations.
After running $11 to it these were the stats:
lp1: 264 views, 10 clicks, 1 conversion CTR: 3.79%
lp2: 264 views, 16 clicks, 0 conversion CTR: 6.06%
I had expected a bit higher CTR, but I guess I'll have to just test some more variations.
While looking through offers I found another giftcard email submit that looked good so I set that up for a direct link test.
That one the traffic is just trickling in with just the brand domain and variations as targets. As of right now the stats are:
DL: 155 views, 1 conversion
The conversion rate on the target that got the conversion is 3.03% so I guess this is worth testing some landing pages on it. ( I chose this particular offer because the offer page fit perfectly inside LI popup)
I read in another thread somewhere (I think it was tijn's post) that said that out of 10 offers he'd test 4-6 wouldn't make any money. So I guess what I should do is get a handful of offers up and get data on them to see what works. Maybe the offers I'm picking are just duds for the targets I'm selecting.
(On a side note, I've scoured the forum for information on Mediatraffic and the quality of their traffic, but haven't really found a concrete answer. Why isn't Mediatraffic any good? I've got some dough in an account there, but I don't really want to spend it all if its not gonna help me in my testing, I'd rather use it for scaling profitable campaigns if even then.)
Today I checked the stats on the campaigns I ran yesterday and found that they still didn't have much data, so I tweaked the bids a little and cut some urls out that weren't getting much traffic.
After a few hours I had more data on the campaigns along with a email from LI saying they "disapproved my keywords because I had a entry or exit pop on my lander" (So I guess they do go in and check on small campaigns, because I didn't submit any new keywords) Having read somewhere that you can just tell them its not a true popup and that it doesn't restrict the user from closing the window, I sent them a reply back to that effect. A few hours later I got a "Your keywords have been approved" email. HAHA!
But it really didn't matter because the data I got wasn't anything great. The stats are: (Total for the campaign, including yesterdays.)
1,032 Views, 45 Clicks, and 1 conversion
I had gotten a higher conversion rate with the text based lander I had run to the offer a few weeks ago. Which I failed to test again. Shows that you have to keep on testing, things won't work all the time.
The second offer I ran yesterday, the DL campaign, I upped the budget and ran some more traffic to, but I just can't get much.
I've still got it running, and still as a DL. I'm bidding on multiple variations of the brand domain as well as 3 other related main domains, only the brand domain has another bidder, and he's not bidding anymore then the minimum. I'm figuring that this site just doesn't have much traffic in LI? The current stats for this campaign are:
305 views, and 2 conversions
One of the targets has a positive ROI for the moment, but its only gotten 17 views so I'm sure its not reliable data. I'm going to pause the campaign until I can get some more targets to test, along with some landers made up.
I figured out the code problem on the cool dating lander I had wanted to try and set up a campaign with a dating offer suggested by the network. Using the same targets I had come up with when I tested the screenshot version. Made 4 variations, and of course the two more risque images pulled the most clicks.
The current stats on this campaign are:
560 views, 31 clicks, 2 conversions.
This campaign is close to break even and I think it has alot of potential. Its amazing how little tweaks here and there can bump up the CTR. This campaign is also hard to get decent traffic, very slow. I'll have to test some different targets as well as keep tweaking the landing pages.
So how does everything look? Am I moving in the right direction? Anything I should test differently?
Your on the right track, keep at testing and tweaking everything.
Always be testing lp's and have another ready to replace the looser lp.
Home > POP / PPV / Redirect > Follow-along Campaigns