How can high CTRs result in high conversions? (4)
Having been around for just 2 days I am reading and learning a lot while waiting to be approved for some affilate networks.
I just read http://stmforum.com/forum/showthread...-Your-CTR-amp-) and was quite impressed, just like I am when reading all of the other advice threads.
My questions are:
1: Are all "conversions" considered people actually physically paying for a product or service which we get a percentage of? OR are there other types? For example, the potential customer signs up to something for free which the third party will then pay us for?
2: Referring to the guide above, obviously social proof can be used on a lot of things and I understand how the ROI could increase in that case, but in the case of photoshopping a bleeding vampire celebrity kissing some unrelated person and posting it for the 'wtf' paradox to take effect, the CTR would skyrocket, but how is something like that then expected to convert, if at all?
What's up Faction..
1. If you're promoting an offer that pays per lead (dating, email subs, gaming, etc..) then you get paid when they just register or commit a simple action, and these payouts are typically lower (under $10 mostly). You can also promote products that people must buy, or at least get their credit card out for a "free trial". Those offers are where you get a percentage of the sale, and pay out higher (also recommended a larger budget to break into these offers).
2. The key is to find the "WTF" images that fit your target demographic. The vampire celeb dripping blood works well for twilight fans cause they're into that. Kobe kissing someone works well for kobe/nba/laker fans cause they're into that. The next stress there is on connecting that image to what the offer is. Always have a bridge from ad to offer, the stronger the bridge the better the conversions.
*Typically* if you're doing something crazy to effect ad CTR that doesn't describe the offer well you're gonna result in lower conversions, but the key is to find a middle ground using that "bridge".
Dubbsy. Thanks!
This forum rocks. 
Another thing to add.
Different ads will appeal to different people that would sign up or buy the product for different reasons. For example, you can promote a dating offer to people who want to hook up, want to get married, want to get a girlfriend, etc. It's likely that if you make different ad variations appealing to each of these groups of people, then each group will convert differently. What I like to do is to find an offer, do research and figure out why people would want to buy or sign up for this product, and try to cater different ads for these specific reasons.
Hopefully this helps 
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