So I've tried investing money back into ads to build the fan page for one of my sites/brands. I've found some success with FB's CPM model where they optimize costs to maximize likes for your page, and recently I've gotten down to $.10/like.
My question is: how do you guys build your fan pages and keep users engaged to drive traffic back to your site?
There is a lot of value in getting your users to interact with your page...Post questions, polls, pictures ect...
Also do a quick Google search on "Facebook Edge Rank" to better understand how your fans receive 'like page' updates.
Very cool, integrating with our page now. I guess it gives you a metric to judge how likely your updates will be shown on newsfeeds, etc.