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GM pulling $10mm ad campaign from facebook (9)

05-15-2012 07:57 PM #1 pokersensei (Member)
GM pulling $10mm ad campaign from facebook

http://online.wsj.com/article/SB1000...017764460.html

Looks like branding advertisers are starting to come to the conclusion that their ads on facebook are producing negative ROI.

Perhaps facebook is going to have to get a lot friendlier to affiliate marketers!

05-15-2012 08:37 PM #2 kokofai ()

Hope they will be more affiliate friendly because by going public, there are pressure from investors who will want their company to grow every year.

05-16-2012 12:30 AM #3 caleb (Senior Member)

Quote Originally Posted by kokofai View Post
Hope they will be more affiliate friendly because by going public, there are pressure from investors who will want their company to grow every year.
This + OP's point about brand companies is my only hope for Facebook!!! Come on profits! Drop short of that $100B evaluation !!!

05-16-2012 03:07 AM #4 pokersensei (Member)

....

05-16-2012 06:35 PM #5 ppcskills (Member)

I don't think they'll ever be affiliate friendly again. They'll just try to adapt to the needs of big brands.

I only hope they'll expand FB ads to the mobile platform.

05-16-2012 08:14 PM #6 grindhard (Member)

Branders gon' brand

05-17-2012 05:10 PM #7 caleb (Senior Member)

Quote Originally Posted by ppcskills View Post
I don't think they'll ever be affiliate friendly again. They'll just try to adapt to the needs of big brands.

I only hope they'll expand FB ads to the mobile platform.
Why do you think this?

I think they, like Google has, will feel the pressure from not living up to their revenue projections and begin letting banned advertisers back on in a year or so ...

What makes ya think different?

05-17-2012 08:23 PM #8 ppcskills (Member)

Quote Originally Posted by caleb View Post
Why do you think this?

I think they, like Google has, will feel the pressure from not living up to their revenue projections and begin letting banned advertisers back on in a year or so ...

What makes ya think different?
business wise that wouldn't be a smart move on the long term. letting the ad board be flooded by shitty campaigns would be a very bad experience for users, and that's the last thing FB wants. The big bucks are with the big brands. If they have to chose between trying to satisfy the brands' needs and letting affiliates run what they want, we all know what they'll chose.

05-17-2012 10:35 PM #9 phoenix (Member)

any one stop to think that maybe their agency and marketing just 'sucks' ?!

go to some IAB shows. they do not think like we do

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