Hey All...
I know there will always be click discrepancies in AM. I see it a lot with PPV.
Being new to facebook can someone please tell me if this makes sense?
Day 1
252 Clicks from Facebook
235 Clicks in Prosper
157 Clicks in EWA
How could i lose over 30% going from Prosper to Network?
Day 2
404 Clicks from Facebook
395 Clicks in Prosper
310 Clicks in EWA
Just over a 20% loss this time from prosper to Network...
At first i thought maybe it was just a delay on the network side but i am on day 3 now and its pretty much the same everyday.
Thanks
you might be getting duplicate clicks and the network might only track unique clicks
This isn't unusual at all. I often have 10-20% discrepancy between FB and the network. FB charges you for dupe clicks and whatever else and there's really nothing you can do about it.
FYI: You will also lose clicks with cloaking turned on.
Discrepancy in Fb has always been there. Aside from review team clicks and geo redirects by the network there is always a discrepancy of 10-20% sometimes more in intl markets.
It really depends on the demograph your hitting, I've had upto 20% click loss on some countries. One thing I would try is to run your site through gtmetrix.com & try get everything to a grade A.
Try a different network to see if you line up better.
ask your AM to check the dup IP stats, I'd be willing to bet 99% it's geo redirects / dup IPs and that 99% of your unique clicks tracked accurately, but ya asking the network you're working with is probably the best way to figure it out