[Desperate] Million dollar campaign (14)
Hi guys,
It's acually my first thread here - so let's go.
This one campaign has made me now close to 300k in profit (just crossed 1MM rev few weeks ago)
Okay here's the concept:
Campaign is active in (4) countries, on (4) different (traffic-)networks, which makes a total subcampaign count of about 30-40. 10 of these bring 80% of the traffic. The campaigns are either RON or "site-specific". PPV is the source.
It used to run quite well, ROI was consistent between 20% and 40% ROI. Right now (last couple of weeks) I'm struggling. ROI went down to break even. (The cause is likely to be saturation - not sure about that though)
I use landers in my campaign which are built of 3-4 "elements" - Headers, images, colors etc.
So last week I paused the campaign and reorganized my shit. Gathered all "good" elements, put them in the spin (-> LPGenius) and collected some hundred leads on the offer. I optimized accordingly, means I killed the underperforming elements. That was last week, campaign climed up to 30% ROI. However, it went down again, this time into the reds.
I'm kinda desperate at this point. This campaign has been running for about 6 months now, generating me loads of profits each and every day. I don't want to lose this campaign, I KNOW it's time has not come yet...
So I need some advice, dear STM community!
1) How do you guys optimize, when you have many lps?
2) I've only optimized the countries separately as for now. I immagined optimized against the placements would bring unreliable stats. Should I optimize on each "subcampaign" - means different placements - separately?
3) Any other tips I could use to bring my campaign back? What did I do wrong? At what point did I fuck up? lol
I hope you guys can help me!
Thanks in advance
cheers,
dude
Change the domain of your landing page? Were others bidding on your domain?
most of my stuff is ppv too. things die out for me in 1 month - 3 months. what kind of tracking are you doing?
- can you trace any particular traffic source that is faltering in performance?
- is your offer still solid?
- have you spied and seen anyone ripping your lander?
Essentially, you're going to want to isolate the variables that are causing the downward trend and then split test them to further find out the source of the problem.
Hit me up on Skype if you wanna talk more: att430
Yea this may be the reason. also check if someone copy your campaign this can be a reason also.
Originally Posted by xpatwork
Originally Posted by thefalcon
Originally Posted by aabdelfataha
these factors are all "external factors", but I think the key is in the campaign settings itself: Therefore I need more information on how to optimize these dozens of LP combinations. Thanks for your replies though!
are credit cards involved? If so, check with the Advertiser and see if there are any checkout/payment/processing problems or changes. If they've lost a mid/Visa or something that would wipe out 30-50% of attempted orders overnight.
Originally Posted by profitable
I'm just going through the whole "multi-variable" lp thing. I don't know how to handle this...
Not sure why you think you fucked up....
everything has a beginning and an end....
that said you need to figure out where the problem lies....it could be your angle it could be the offer it could be the traffic.....
we play a game of arb...no reason to assume that lasts forever...
6 months on PPV is a decent run, most campaigns died after a few months for me. Do you have any frequency caps in place? If not I would suggest adding some caps and see if the ROI recovers. You could also try switching up the colours on the landers to see if that helps, it sounds like ad blindness / burnout is kicking in.
Can you find a similar offer with a different advertiser?
Everyone says things are fine on their end or across the board, etc. They'll blame bad ratios on the weather, spring break, vacation, xmas, the elections, etc. I've heard it all.
Sometimes even a lower paying offer on a different advertiser will net you more in the long run. Whether it's scrubbing or saturation, test a similar offer on a small % of your traffic throughout the day for a few days.
I've had a campaign go from break even ROI (when things were very good) to almost a 50% jump in ROI by just switching affiliate accounts (my AM helped me with this because he was pissed too). No joke. The advertiser was scrubbing my affiliate ID.
1) How do you guys optimize, when you have many lps?
Make changes to your few best landers. Then once you have a winner apply to the rest. I am assuming your landers are not all blindingly different and are just taking advantage of companies names/brands, people or URLs.
2) I've only optimized the countries separately as for now. I imagined optimized against the placements would bring unreliable stats. Should I optimize on each "subcampaign" - means different placements - separately?
To answer this point I think you need to give some kind of example on how the campaigns are separated.
3) Any other tips I could use to bring my campaign back? What did I do wrong? At what point did I fuck up? lol
Like mentioned before start playing ball with the advertiser (offer owner). You can make up a lot of margin by dealing with them. OR research for new offers, or even traffic sources. Pop ups aren't just bought at PPV networks.
Running on pops has this problem , campaigns tends to die after some time since same users tend to see day after day.
However couple things you can do :
1 - Try a complete different lp style . Users will not suffer from banner blindess anymore.
2 - There are a LOT of pop traffic sources. Try to move the campaign there and get some extra months of profit.
3 - Change frequency caps to higher ones ( this might not make a huge change though )
Exactly what Lorenzo and Bes said about the landing pages, I've had campaigns die out from over exposure and changing to a whole new page often brought it back up, although most of the time not at the same roi.
Another thing I noticed is that when people's PPV campaigns die, they quit them forever. By mistake I turned a campaign on after a month of being down and the profits were almost on par with when I ran it originally.
As long as your offer doesn't go down, don't write this campaign off.
The best approach would be to have 2-3 landers which you could rotate, maybe month to month to milk as much as you can from this campaign.
$300k profit in a short period of time is nothing to sneeze at, most people would be in aww over that money. As polar said, we play a game of arbitrage and the mistake so many affiliates make is when they hit it big, they stop working thinking it will last forever but then the reaper comes a knocking and you're back to square 1, but this is a trap almost all of us have fallen into.
Hoping you didn't change your lifestyle to much over that short period of time haha, I read a mad quote once Don't change your lifestyle for at least a year of making it big, because its here one day and gone the next.
My 1st recommendation would be to try switching to the same offer on a different network, and then i would also test a similar offer to the one your running. It may be the offer itself, or like tical said scrubbing, or other factors on the advertisers end.
Just do those 2 tests first to rule that out, then see if it lies in the optimization/copycats, etc...
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