Pushy Pushy in the Bushy (9)
AU campaign running on airpush. Love the CTRs BUT they seem to decay quickly...
I wonder if I'm getting my notifications sent to the same phones everyday???
Also, my 1st few days= ROI>100% and I thought, 'I'm bad, I'm bad' (do you put thoughts in quotes? ...I was a math not english major).
But alas, my dreams of babes in the bahamas vanished on day 3. I've optimized with a good mobile tracker, and it elevated me into the green again....but now I've fallen and I can't get up.
I'm in AM purgatory, AKA breakevensville. I can create new ads, get my CTR back up but the conversion rate of the first few days has not been duped.
Two questions my airpush rep couldn't answer (though he knew how I could get more traffic 
):
1. What's the difference in Campaign Types: Mobile Site Campaign and Android App? I've both and they both seem to work?!?!?!
I thought of wifi, but I'm not sure of the difference between wifi and push notifications. How do you push via wifi when the 'optin' is from an app?
Thanks
Illya
"But alas, my dreams of babes in the bahamas vanished on day 3."
Haha. Welcome to airpush
"1. What's the difference in Campaign Types: Mobile Site Campaign and Android App? I've both and they both seem to work?!?!?!"
Mobile Site Campaign is when the user gets a normal push notification that if they click will lead to your LP/Offer.
Android Apps aren't push notifications, they are little app-looking icons that appear on people's phones. When the user clicks that app-icon they get sent to your offer/lp.
"I thought of wifi, but I'm not sure of the difference between wifi and push notifications. How do you push via wifi when the 'optin' is from an app?"
Haha this one made me laugh! The only difference with wifi is people are connected via wifi on their phones, for example if they are sitting at home and are connected to the router for quicker internet. The issue is a ton of mobile offers can't convert wifi traffic, but on the upside there is a lot of it as the majority of marketers are focusing and competing over carrier traffic. So in my experience it's always better to duplicate campaigns and run one with wifi, one with carrier and track them separately.
Another thing to note with wifi is the end users ability to load offers/landing pages far quicker than if they were using carrier 3g etc. So if you plan on targeting wifi try and stick with 'web type' offers rather than mobile. And think about what the user has to do in order to convert, i.e an email submit offer would work good on wifi, but stick away from pin submits etc.
Yes they're the same users seeing your push over and over so it's going to decay. Much like email. Got to constantly be testing new creatives and offers.
Originally Posted by Lee
i am inside the airpush interface after selecting
Campaign Type: Mobile Site Campaign
under traffic there are two options:
- Target all traffic
- Target specific carriers
if i choose "Target specific carriers", automatically we are targeting non-wifi users (makes sense)
but if i choose "Target all traffic", then i am going to get wifi + all carriers
how do you separate out one with wifi, and one with carriers
Looks like they have changed the way it works. There used to be 3 options, all traffic, carrier and wifi. Not sure if this is a bug or some kind of new feature, but there doesn't seem to be a way of targeting wifi traffic anymore without targeting carriers too. I would contact your rep and see why this is the case.
Got this from Sean:
"To target Wifi traffic, this is now an option as "No Carrier", although it is now a lot more limited since we were able to greatly improve our carrier targeting.."
Originally Posted by Durden
how are you getting in touch with reps over there?
i submitted my questions in tickets and 24 hours later... 4/5 of my questions are not answered...
so the question is when networks do Pushing, are all of them setup like Airpush where as for ex. i target spain, and then they do spain pushes at 2 o'clock then maybe again at 3 o'clock?
The rep of mine at Airpush said they only push at the top of the hour or every other hour. So i was wondering if all of the networks worked the same and if so how would you keep a steady stream of traffic unless your simply having all of your budget pushed then they just stagger in throughout the day when people pick up their phones and see the push.
Originally Posted by harrypotter
Home > Paid Traffic Sources > Mobile