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What is a good opt-in rate for a squeeze these days? (11)

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It's extremely useful to have benchmarks when you first enter a niche. You can then estimate likely profitability before diving in and quickly adjust campaigns.

For opt in campaigns we get very varied results between 4% and 40% depending on niche and traffic source . See examples below. I am new to paid traffic opt in and believe the rates below are terrible, although people talk about the trend in declining opt-in rates.

1. Authority site (well SEOed)+ organic traffic (mostly google) + dating niche: 40% (direct to squeeze)

2. Authority site (same as 1) + facebook paid traffic + dating niche: 5% opt-in on squeeze of Offer (presell lander CTR ~ 25%)

3. Product site + facebook paid traffic + fitness niche: 4% (direct to squeeze)

Two other data points:

1. Mike Geary - Truthaboutabs.com - 50% CR improvement when he removed his opt-in and went to straight sales video (a trend we've all seen across some niches e.g. fitness, weight loss, dating to an extent - pandora's box) - [see this PPT for notes from Geary]

2. Eben Pagan - doubleyourdating.com - overall CR + ROI greater for his newsletter opt-in than ebook direct sale (because he sells more products on backend from newsletter).

Share your opt-in stats so we can all benchmark!

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Are you linking to the squeeze page? Or a page to pre-sell before the squeeze page?

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Direct link to the squeeze page except in case #2 - that was a presell of the opt-in newsletter.

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we're doing 24-25% on the control for our optin page.... testing 25 variations right now... so the number is in flux... but still pretty good. Was higher on my own traffic, however with affiliates sometimes you can't control how they promo... so the number varies.

ebens model is just giving a shit ton of content via his newsletters and then you end up buying... the buying cycle is LONG with his model and he's got a crazy backend with tons of his own offers, something to keep in mind.

my buddy owns pandoras and i know he was getting way better results sending visitors to an optin page before the vsl... i designed all the pages for him so i know all this for a fact.

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Interesting. I know the offer, sold it before. Why did they stop the opt-in then?

I notice a lot of the top products on Clickbank go straight to a video sales letter and do not try to capture the email. I don't get it, as building a list seems to be the way to go.

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i'm just speculating but it looks like these vsl offers are just wanting buyers... and they don't really have a strategy or system in place as far as followups to get sales... so their model is getting people to buy via the video.

again you gotta look at the entire model, not just one component of it.

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I agree on looking at the "entire model" - eg Eben and his long auto-responder and back end.

However, if you just have a video sales page and no squeeze, there is no entire model, is there? Either they buy right there or they leave.

If you have a chance to ask the Pandora guys what their rationale is, that would be interesting. I know they are doing very well, so they must have a reason for doing it (especially if they had a squeeze before and chose to remove it).

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the guys @ pandora are testing machines.... so they are probably testing.... but they never had a solid followup system so i'm sure they could have done even better if they had one....

you're giving a lot of these guys too much credit.... some of them are lazy... others maybe don't know any better.... and others don't give a fuck about having a list of prospects, they want a list of BUYERS.

and you know what? I somewhat agree with them.

I don't want a list of prospects.... 80% of them or more never buy.... most never even open your emails.... so whats the point?

why not focus on the group of people that are pulling out their wallets?

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I agree with this 100%. I have moved on to selling a low priced lead generating product to paid traffic and this way build a list of buyers and not prospects. This is working way better then the squeeze page model.

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wouldn't say its better than a squeeze, it just depends... i think you should be using both. we got a lot of sales via our followup system... but we have systems in place for it to work really well. if you're missing one component, you're hosed.

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Interesting; jarad, do you have benchmark stats for comparison? or can you give us some rough estimates / elaborate on how this is working better for you?

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