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Longterm Email Male Health Campaign!! (34)

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Here's another one for you stackers! A lil different subject that hasn't been touched on a lot of this forum, but my god the shiz can be crazy profitable overtime!

This is a campaign I ran on Leadimpact (my favourite source no matter what anyone says )

The idea I had was to collect as many emails as I could for the male muscle/health niche with a simple opt in page popped over some urls I will expand on later

I tested 5 different pages to see what had the highest opt in rate, and here is the boss niggah of them all



Now I tried Shabby as looking pages vs professionally designed pages, shabby did bit better then professional once again, but I would say this is somewhat in between the two, but a lil more shabby sided haha

I popped this over urls like the obvious ones:

bodybuilding.com
simplyshredded.com
cutandjacked.com
menshealth.com
forcefactor.com
muscleandstrength.com

Now I did all the variations that have been spoken about, but I also took it a little step further and used a scraper that had been built for me, and I scraped every single page of those websites as targets too.

Yes that was more then 5000+ pages for bodybuilding.com alone.

I also then expanded on keywords, both broad and somewhat targeted

broad example - muscle building etc
targeted example - get bigger arms etc

Now where did the money come from ?

After the users filled in their email address I had a 30 day auto responder series delivered to their email addresses, each day they would get a new email. I did some basic research into the niche and just gave some information anyone could learn and put a little spin onto it that make it sound exciting and legit different to what you could read anywhere, including a lil bit of dodgy information.. I did feel bad but hey placebo is a major component of transformation!!!

First 2 days was outlining some tips that seemed pretty crazy and to gain trust in the user before I started to sell products, but day 3 the money started to trickle in.

So what was I slinging?

day 3 - I offered them a free sample of whatever male muscle offer was converting the best

day 5 - I offered them p90x, which was outlined in the system, so a discounted offer for this product converted like crazy as I made it seem like this was vital for the success of the system.

day 7 - another free sample of whatever male muscle offer was converting the best

day 12 - Said I was a good friend of an owner of a clickbank product and said he was offering a 1 off discount

day 15 - another free sample of whatever male muscle offer was converting the best

days 16+ - From here I was just trying to milk whatever I could, so I tried some dating offers and a few up sells from bodybuilding.com (commission junction affiliate offer get a certain percentage on sales)

Now the most important thing to know is that in the beginning this campaign was very unprofitable, but fast forward to around day 14 and I started to get back into the green and before i knew it the campaign was doing well over $300/day on average with my highest day being over $1000

The first 2 offers always converted the best and they hailed decent commissions. The male free trials converted extremely well, and yes I actually did make some money from the offer set on day 16+ hahahaha.

So this campaign is to sort of outline the use of LONGTERM campaigns, this campaign was like how most business operate, as they are unprofitable in the beginning but in the long term they become very profitable

Best of all this campaign was pretty much set and forget for a very long time, and I am sure some people on this forum could take this idea and swing it into another vertical or even mimic it. (Do not copy it word for word, can almost guarantee it won't work for you, just a little warning)

This campaign could be done for dating, weight loss, gaming, biz opp heck the list goes on!

Infinite opportunities here, you just gotta man up and believe it will be profitable in the end, because you won't see any income for the first 1-2 weeks you run, maybe even a little longer

Happy Stackin' Stackers!

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How was the openrate and CTR for the followups? Also, was this double opt-in?

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Awesome post man! Did you do any split testing on your follow up sequence?

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I did double opt in man and I am not sure whats good ctr and openrate I only know that it ended up being profitable sorry champ

Thanks man I appreciate that a lot and no I didn't haha I try to keep stuff as simple as can be, it was profitable for me so that was all that mattered because I get frustrated when i get too heavily involved with campaigns, so yeah I only tried the one sequence haha, but I put a fair bit of time into writing it out

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Hi Maynzie,

Thanks for the great post, what did you use for the 30 day e-mail auto-responder? When you say you had this on auto-pilot, would the form scrape the e-mails and then add them to your auto responders list automatically? And how does it differentiate which email to send to which user? (if this doesn't make sense I'll try explain a little better).

Cheers!

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Yo man,

Yeah man, just used aweber man, you just set the campaign up and set up an auto responder series so when they put in their email address they just get the same emails that everyone else has gotten haha

no idea how it differentiates thats all on awebers side mate

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Nice post. I do some list building but I always have an offer ready to go right when they opt-in so I can try to recoup costs. I'm guessing you didn't try hitting them with an offer right away? I'm curious if the extra trust from the first few emails makes a huge difference in $$.

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One more question Maynzie. How much time did you invest into setting it all up?

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another Maynzie classic!! thanks man

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Couple of days man, got my landers made, did a small test in the beginning to see what had the highest opt in rate, then I spent a day making a full on sequence which I actually really enjoyed doing haha!

And then yeah I let it go, I allocated a budget of a few thousands dollars that I was willing to give away in hope it would work, and low and behold it did so I am very happy I tried it.

Amazing money for a relatively small time input of 5-7 days (maynzie days - 3-4hours haha) but the risk is what would deter most people

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This is sick!

Building a list is something very few affiliates do but can be a very valuable asset.

I bet you could easily push other products to subscribers months from now and profit.

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Well, I think you pushed me over the edge...I'm definitely going to have to give this a go, with 100% effort and see it through to the end.

I built a list of 6 people so far, but I stopped putting emails in my autoresponder. I think the reason I stopped was some irrational fear that I would get an email back from someone saying something like "your advice sucks" or something to that effect.

Which is kind of funny because I don't get hurt if nobody clicks on an ad I make. I just take it as feedback that I need to try something different.

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Do it bro, pick an evergreen vertical because I doubt PPV+Email is going anywhere soon Best of luck matey

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Great thread maynzie! got questions for ya...

When you say you scraped the pages of these sites, do you mean for keywords?

The "male muscle offers" - do you mean "magical pills" physical products, or info products eg ebooks etc?

When were you running this? How long did it last?

If you could post your other landers (the shabbier and more professional ones) for comparison, that would be great too

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Nope, I scraped every single page on that website so like for example

bodybuilding.com/articles/page1 bodybuilding.com/articles/page2 bodybuilding.com/articles/page3 bodybuilding.com/articles/page4 etc

Like every single page on the bodybuilding.com website, store and bodyspace haha !

Rebills bro haha, direct linked but so no shame XD

was running up until about 2 weeks ago, lasted almost half a year and I still get some sales in today, I have bigger projects on the go at the moment, as well as male offers drying up and the competition was rising

They are on another laptop, I will try get around to that soon enough, but yeah professional was just like how male muscle offers look, amazing detailed graphics. Shabby was basically no image, just text in dot points, and a big opt in form

Hope that helps man, good to see you posting a lot man bringing good cards to the table!

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just goes to show you, the money is in the list.

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Another awesome case study from maynzie. Thanks a lot man! I have some questions.

Do you usually sign your auto-responder emails with your own name? Can I use some virtual name like "John Wright - your bodybuilding expert" ? What about the address? Should I worry about attaching real name and real address in my follow ups if I'm located outside US?

Are you still getting some sales/leads from e-mails gathered few months ago?

What would you consider as a good cost per lead (cost per one optin) in this vertical? Do you know how much it was with this campaign?

Do you write very long emails in your followup? Do yo try to sound professional and like an expert in this specific topic?

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awesome, thanks for posting. 2 questions

How big is your subscriber list?
How did you track conversions for the PPV and email campaigns?

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Thanks bro, working my ass off over here

Re: your scrapping - I still don't understand what you were doing. I understand scrapping content for autoblogs (old school!) or scrapping for keywords but that's not what you were doing in this case. So i don't get it. Scrapping page by page...for what?

Rebills: were you pushing membership sites or pills/powder drop shipped to a physical address?

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Awesome Campaign Bro.
I wonder what your optin rate is!
And how did you track every user from the optin to the email sales?

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This has opened up my eyes so much. I have to get to work on something like this asap. Just came up with a perfect angle to it. I'm trying to master PPV rightnow. I'll do a PPV+listbuilding follow along here in the forums soon. Thanks a MILLION maynzie!

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Yo man, hahaha nah not my own name man, pen name for sure.

Yes I am getting some sales

I wouldn't know man, I'm not a email expert, was just a campaign I threw together and made it stick. Maybe someone else with email experience can chime in here.

Emails were't too lenghty, the introduction was brief, the tips were brief and to the point. I just wanted people to click the hyperlinks. Yes I try to sound like an expert, hence reading a fair bit on the topic before jumping in the water.

Subscriber list was over 40,000 at the end

Tracking is my downfall, a friend set it up for me with cpvlabs. Not a question I could answer for the life of me lol

I scraped the bodybuilding.com index, so I wasn't scraping through the site for related keywords, I basically got the whole entire directory and bidded on every single page. Like if you go to bodybuilding.com and click on some tabs youll get like http://www.bodybuilding.com/fun/avengers-workouts.html http://www.bodybuilding.com/fun/aven...n-eusebio.html I bidded on all those

As well as every single product in the bodybuilding.com store lol

I was pushing the top rebills on the networks that I was running at the time, think force factor, cellucor, lean body x, ripped muscle x etc

I didn't, that would frustrate the hell out of me, if on average I was earning back more then what I was spending a day overtime, I was happy.

You're very welcome homeslice

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Priceless Stuff Maynzie

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Dude this is f'in awesome!
Love your KISS approach to everything man
it's really a breath of fresh air to chronic over-thinkers like me!

Thanks for sharing this!

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Thanks for the replies maynzie :-)

How much were you paying per click on average? This was mostly US traffic, correct?

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What was your criteria for cutting targets maynzie?

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Super awesome case study! I've started looking into something like this in the dating market. A cool thing is if you also build lists in make money/bizopp and dating (and even "how to get laid" tips + adult dating) you could test cross promoting all this. I mean, a lot of single guys who want info about attracting women are probably also interested in making more money and get ripped, a lot of the guys who want to build muscle are probably single and want to learn more about which are the best dating sites and how to pick up chicks there, etc.

Then when you got proven optimized funnels in all of them it's time to get started on the mobile optimized versions and sms followups

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Average pop was 0.15- 0.35 cents bro and yeah was US traffic man, could of probably added CA cos most rebills these days are US/CA

Didn't have a set criteria man, if it wasn't getting sign ups after 3-4 days I'd cut it Thing is with this campaign most targets did get sign ups

If I had the patience and tech knowledge that is something I would of been doing haha, I would imagine it would just get out of hand money haha

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maynzie, I think you wanted to type 0.015 - 0.035 instead, nope? 0.15 - 0.35ish a pop is really crazy if that's really what you paid for.

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Haha yeah thats what I meant well picked up haha

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To be honest, sounds like a solid plan! The tricky bits are going to be optimising your initial lead gen campaign and the quality of your subsequent emails.

Give it a go and let us know how it goes!

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Sounds like a solid plan man, you just need to make sure you the niche you choose is not to saturated as I can imagine PPC bids are going to be very expensive!

List building yes trying to keep each lead at a couple of bucks each $2-4 you should be okay, and remember that you will go through a lot of learning phases when building the list, as you would in every part of affiliate marketing. Split testing a lot helps, try creating A group, B group, C group etc and have different follow up series and ratios of information to affiliate products to see how well your list responds to different types, which of course will also be effected by the niche you take.

For PPV, try using pop ups which do not stop closing the window etc (as is this not allowed) but the box's that BBrock has spoken about before.

Keep us updated with how you're going with this, I have a buddy not sure how open he is on this subject but he has began building a list and LOVES it, I might be able to get you in on his skype handle so you 2 can boogy down on some methods

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Maybe next month I will start the project(I am still busy with a new PPC campaign) and I will let you know how is working. I was thinking to choose between weight loss, bodybuilding(I am a bodybuilder) ), skin care niches, because there are lots of available products to promote. I will use Optimizepress WP theme because is very easy to use and easy insert the Aweber. I did some research and I can outsource the fallow up series. Is going to cost about $17 each email.There are many experts on this on odesk, etc. I will try to send around 10 follow up emails x 3 series(10 email will touch one problem, next 10 a different one etc) and will try to keep them curious about each next email. I am not sure yet how many emails I will send per week ( 4-5 maybe) and I will promote 1 affiliate product per week. I will contact the writer to have at least 30 emails-3 series x 10 emails, and of course the products that I will promote. I don't know yet how I will promote the products, maybe it will be an email like an product review(one per week), or in one of the emails , after the information that I will provide, I will recommend a useful product(my affiliate product).
I need to setup the Optimizepress, next Aweber, next the emails. After this, I need to send traffic to my squeeze page. I want to build a long term business plan, so I will use 2 methods.
First one it will be PPC traffic because is very targeted and I can handle to pay $0.40- 0.60 per click , depend of the niche. I will also use like second payed source direct media buying.
The second method will be for long term targeted traffic and I will use guest blogging on same niche sites. I will outsouce this, is going to cost me $60 for each accepted guest post.
If everything is ok I will reinvest a part of the profit to get more leads.
My budget for this will be around $4K-$5K. I hope to have time to start this project soon.

P.S. Maynzie, I would like to get in touch with your friend, please let me know if is possible

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Cool thread Maynzie.

I tried this a few months back using LI and focused on 2 niches. It didn't really work out, mainly because the volume wasn't there and the traffic didn't convert. I noticed that volume can be an issue with LI for certain niches.

I am now giving another shot with a more needy buying niche. The volume is really low, but the subscribe rate is ok so far, so we'll see how it goes. Hopefully it's a winner and I can scale with it. Have over 2000 targets and will continue to add.

Would it be cool for you to have a gander at some point down the line for some pointers?

Cheers,

Kai

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