Hey All,
I've been running an auto insurance direct linking campaign on a self serve network and am at a CPA of $12. I need a CPA of $6 to break even. I've already tested 6 other offers direct linked as well as 12 ads.
Where should I go from here? How many more ads and offers should I continue to test before I give up on this campaign? What else can I do to bring down the CPA?
I've done some research and there are other affiliates promoting the same offer direct linked and they've been running for awhile now so I know it's working. I just can't seem to get it off the ground.
They might be getting a lot better prices than $6 if they're running the same offer. If you can PM me which one you're running I can probably help you some -- I did auto insurance for a few years.