Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)

Dynamic Keyword Insertion in Adwords (5)


04-29-2012 05:19 PM #1 andrew (Member)
Dynamic Keyword Insertion in Adwords

I'm having a problem with Dynamic Keyword Insertion .

Example:

My keywords are:

[Georgia Jobs]
"Georgia Jobs"

My ad is:

{Keyword:USA} Jobs
Call Now For Info!
Call:877-123-1234
-----------------------------

When I type "Georgia Jobs" into google, I see the following ad.

Georgia jobs Jobs
Call Now For Info!
Call:877-123-1234
====================

Or - another example

[Jobs In Georgia]
"Jobs In Georgia"


Jobs In {Keyword:USA}
Call Now For Info!
Call:877-123-1234


The result in google if I type in "Jobs in Georgia" is:

Jobs In Jobs In Georgia
Call Now For Info!
Call:877-123-1234


I've tried just enabling the Exact match or the phrase match separately and I still get the same results.


I guess I don't understand DKI.

Any help would be greatly appreciated.


04-29-2012 05:34 PM #2 PaqMan (Member)

In your example, use

{Keyword:USA Jobs}

This will default to show
USA Jobs
Georgia Jobs

As your headline


04-29-2012 10:10 PM #3 andrew (Member)

Thanks thomas !

Would the below example work the same ?

[Jobs In Georgia]
"Jobs In Georgia"


Jobs In {Keyword:USA}


or would it be

{Keyword: Jobs In USA}


04-30-2012 02:42 AM #4 PaqMan (Member)

Quote Originally Posted by andrew
Thanks thomas !

Would the below example work the same ?

[Jobs In Georgia]
"Jobs In Georgia"

Jobs In {Keyword:USA}

or would it be

{Keyword: Jobs In USA}
Yep, understand that the "KeyWord" should be used, as it keeps all the words capped, instead of "keyword", or "KEYWord" would keep the first word in all caps, then cap the 2nd word... More info here under capitalization: http://support.google.com/adwords/bi...answer=2454041

And in your specific quote above, think of it like this:

A = Jobs in Georgia
Jobs In USA = default
{A:default}
{Jobs in Georgia:Jobs in USA}

So it's an either OR statement... If the keyword is "Jobs in Georgia", then that will show up; if not, it will show "Jobs In USA"


04-30-2012 04:41 AM #5 andrew (Member)

Thanks again for clearing that up !

I think I got it now.


Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)