Home >
General >
Affiliate Marketing Forum
How to maintain lead quality in Adult Dating (14)
04-29-2012 08:24 AM
#1
kkhere (Member)
How to maintain lead quality in Adult Dating
Well folks, I am running adult dating campaigns for almost 6 months now in usual traffic sources like exo, tj, adx etc. Profit is nice but often I have to switch offers because advertiser's complains about lead quality getting down and down.
I am doing direct linking, tried with LP, could not make it worth time.
I run in premium sources only in exo and tj.
Help will be appreciated.
kk
04-30-2012 03:00 AM
#2
pokersensei (Member)
Maybe you need to make it work on a lower payout because the traffic quality is just not there. Alternatively you can try to mix in some better quality traffic from Adwords/Adcenter.
04-30-2012 12:15 PM
#3
deondup (Member)
TJ and Exoclick are very saturated with affiliates - all running the same offers and copying each other's banners. Apart from being over-priced this has a lot to do with the low ROI for advertisers.
Apart from removing all suggestions of "free" from your ad copy you should go and hunt for better traffic. Dating is a juggle between CTR and quality.
04-30-2012 01:11 PM
#4
vipinext (Member)
Originally Posted by
combo
If you want to succeed with adult right now you need a good angle with very good banners. If you run adult I'm sure you've seen the "5 rules" landing page with the cougar cartoon picture on the banners. That advertiser has copyrighted every LP and banner which converts for him. Exo and TJ won't let people just rip the advertisers' banners. Try being creative, test a whole heap of banners and LP's, find a winner, copyright it, run it.
As for quality traffic, use an LP. I've found quality is a LOT better. I think offers like Localslags are just looking for users right now, and adult advertisers tend to have a very well optimised members area to squeeze out every sale they can. Rudefinder/Justhookup was everywhere last year because all they wanted was new members. Now they're notorious for scrubbing, much more focused on quality now.
Absolutely I was making $200/day from justhookup offer sending all free traffic from social networks and they never complained and suddenly one day my AM pinged me and said advertiser is not happy about your quality. I ran that for for well over 6 months and they didnt complained ever before.
which network that localslags offers has currently ??
05-01-2012 04:17 AM
#5
Ryan Eagle ()
Use landing pages to control the quality that goes through, helps conversions on the merchant side. We've been battling with the merchants for quite awhile now - honestly avoiding RON traffic and making your ads less provocative and more targeted around dating helps too.
05-03-2012 10:43 PM
#6
getzlaf15 (Member)
Originally Posted by
Ryan Eagle
Use landing pages to control the quality that goes through, helps conversions on the merchant side. We've been battling with the merchants for quite awhile now - honestly avoiding RON traffic and making your ads less provocative and more targeted around dating helps too.
Yeah, run a landing page so instead of sending them 100 leads, you send them 50. But hey, the quality will be good.
05-03-2012 11:52 PM
#7
maynzie (Moderator)
Originally Posted by
Ryan Eagle
Use landing pages to control the quality that goes through, helps conversions on the merchant side. We've been battling with the merchants for quite awhile now - honestly avoiding RON traffic and making your ads less provocative and more targeted around dating helps too.
Couldn't get a better answer then from a man who dominates that niche haha <3
05-04-2012 05:50 AM
#8
Ryan Eagle ()
50 leads is better than getting optimized off and running from network to network until every option is exhausted. Sometimes affiliates have to sacrifice a little bit for quality as well - it works out a lot better in the long run, because if you can drive good quality you can then work with your account manager to get higher payouts.
05-04-2012 07:59 PM
#9
manishmehra (Member)
Hello
Did you get any good feedback regarding the traffic which might help everybody .....
All the best...................................
05-05-2012 07:38 AM
#10
kkhere (Member)
Alright guys, so I am promoting now with a LP. The LP to offer ctr is 20% and I am at breaking even. Do anyone here promote with LP and whats your LP to offer ctr? I have split tested 5 LP so far and got 22% ctr from initial 16%. Will using aggressive banner with LP will help to get more clicks to LP hence more click to offer from LP? Input will be appreciated.
05-05-2012 07:16 PM
#11
kokofai ()
Originally Posted by
kkhere
Alright guys, so I am promoting now with a LP. The LP to offer ctr is 20% and I am at breaking even. Do anyone here promote with LP and whats your LP to offer ctr? I have split tested 5 LP so far and got 22% ctr from initial 16%. Will using aggressive banner with LP will help to get more clicks to LP hence more click to offer from LP? Input will be appreciated.
What is your traffic source?
20% is really TERRIBLE and you should really look into creating another LP. I aim for >30% on FB and >50% on adult media buy.
05-05-2012 08:04 PM
#12
Smaxor (Veteran Member)
Yeah 20% is awful. Start reading cashvertising and put those principles to work. Also optimization with things like optimizely, get clicky or Google web optimizer.
05-06-2012 07:12 PM
#13
kkhere (Member)
Originally Posted by
kokofai
What is your traffic source?
20% is really TERRIBLE and you should really look into creating another LP. I aim for >30% on FB and >50% on adult media buy.
Adxpansion RON size 300 x 250. Yet to try with LP in TJ and Exo.
05-08-2012 01:50 AM
#14
Ryan Eagle ()
Here is one new word of advice:
Stay the HELL AWAY from Adxpansion RON
Sooner or later, if your running a sensitive deal, you will get optimized off.
Home >
General >
Affiliate Marketing Forum