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Do question headlines work? (case study) (5)

04-25-2012 02:15 PM #1 julien (Member)
Do question headlines work? (case study)

Very interesting

http://www.marketingexperiments.com/...headlines.html

04-25-2012 02:37 PM #2 richc (Member)

Interesting, but their case study is really flawed ...

In all 3 examples, they replaced a "branding headline" with a benefits headline ... if you were to turn each new headline into a question, they would do just as well.

04-25-2012 11:03 PM #3 zeno (Administrator)

I agree. They changed the entire landers/ads completely, no similarities at all so you can't really say the resulting change in conversion rate is from the question vs no question headline.

04-25-2012 11:29 PM #4 The Angry Russian (Moderator)

Agreed with above. I like questions in my ad copy not in my LP ie Lonely? Get laid here.

04-25-2012 11:34 PM #5 maynzie (Moderator)

^ agree 100%,

I like questions in my ad copy not in my LP ie Lonely? Get laid here.

landing page sells, adcopy gets attention

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