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the last stand -> all out ppv (32)

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alright. her tears have spoken. my back is against the wall...

NEED consistency. no more letting fear get the best of me ANYMORE.

• starting date: now
• deadline: June 4th (44-45 days total)
• budget: $4000
• traffic source: ppv
• verticals: will try to stick with one (mainstream dating); though those higher payout offers are very enticing

will report here everyday, except maybe weekends.

i humbly ask the more experienced stakers to help & chip in with some advice if/when possible.

THANKS in Advance for Your Help

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hope you can stick with it as long as you can, at least 10 days...
looking forward to see your post everyday.

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Ill be with you on this one harry potter!!!

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Good Luck on this Harry. Wish you the best, and Go Rock the Dating World

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Day 1

okay worked on campaigns all day to scramble everything in before the approvals team go home...

from experience, lead impact takes a day to approve... and it holds true. my new campaigns will be approved on Monday morning, but for dating, from what I read, Thursday to Sun is the "best" time

so...

in order to make something happen this weekend

i am going to change some lead impact campaigns that were approved from before, and redirect them to promote some dating offers

-> so hopefully will update WITH stats tomorrow

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will do man. this WILL NOT be a follow along that gets dropppppppppppppppped

SUPER!! I look forward to your insights!

dating on PPV. hope there are HUGE potentials

we always hear dating on facebook and POF, wonder how easy/hard it is to hit it BIG on PPV with dating

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I don't do much PPV, but you can do it bro. We all believe!

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You seem very dedicated and determined, as long as you can keep this attitude there's absolutely no reason you won't succeed.

Haven't done much dating on ppv, but I'll chime in with some help if i can. Good luck bro.

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good luck mr.potter. subscribed ur thread

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hey good luck. I am gonna start something similar in a day or two. So hope you guys can help me out when I have questions^^

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You can do it mate!

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great point on the attitude. will keep it up.

Day 2/3/4

disappointing indeed. worked on new landers and target research. before I could submit my campaigns though, BLUE SCREEN OF DEATH.

what luck. spent too much time trying to fix it and now the comp is in the shop.

on my laptop now and after thinking hard on what i can do without my main comp (photoshop, wysiwyg programs), I decided I am going to submit a few direct link campaigns in the mean time.

frustrating but will keep staying positive.

sorry about the update without more MEAT!

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Direct linking works man, dont overlook it, also makes testing the waters easy.

If it works with Direct Link, then split test in the lander

Most would be surprised at what can work direct linked on PPV, well at least I know I was hahaha!

Good luck homey, also watching over this one

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Sorry to hear Harry...don't give up man...that shouldn't stop you...even if you do DL just like Maynzie said at least it will keep you in the game...Sometimes I am stressed out and my campaigns are losing money and have to stop them to rethink things, tweak LPs etc.. but I usually try to have something fresh running/testing so that keeps my motivation high...

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Day 5

got my main computer back from the shop just 2 hours ago (was really surprised it was fixed so fast...)

anyway, today I submitted 3 campaigns all direct linking

i think i am being too much of a perfectionist when choosing targets...

fact is, not every target is going to get traffic.

my usual flow is to use affexpert's awesome url scraper tool, and then manually sort through most of the urls to make sure they are relevant. then i thought to myself, is this procedure really worth my time, since I am spending hours sorting through urls. the answer i decided is 'no' ... because most of these urls ranked 999999999 by alexa and quancast AREN'T even going to get traffic anyway!

lesson learned. will submit more direct link campaigns tmr

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it is worth doing a quick scan through to make sure you check for high volume targets that will blow your budget away. either remove them or make sure you are glued to your seat checking stats when your campaign goes live. Some of these targets will eat up your budget and you want to pause them quickly if they dont convert.

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Day 6 (yesterday)

alright time for some stats

with my direct linking campaigns, since it's so much easier to do, I have directed linked to a few higher payout offers, as well as my intended dating niche.

for my dating campaign:

(views, clicks, CTR%)

1,436, 16, 1.11%
1,439, 19, 1.32%
1,434, 23, 1.60%
1,435, 15, 1.05%
1,436, 14, 0.97%

^^^ will work on my lander CTR


for my higher payout direct link campaigns:

(campaign, total views, conversions)

campaign 1, 52, 0
campaign 2, 39, 0
campaign 3, 792, 0
campaign 4, 38, 0
campaign 5, 929, 0

not getting as many views as I had hoped. time to bump up the budget of $1/hr

overall, i am beginning to love direct linking because there are less variables to worry about. basically boils down to

1) does the offer covert
2) the performance of the targets

>> so now the question is when to kill targets for direct linking...

when the target has reached 1x the payout (or 2x the payout if we really want to be sure), we kill it?

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Day 7/8

launched another 10 campaigns.

stats wise...

for my dating campaign:
traffic for dating dried up! looking into why that is but that isn't cool


for my higher payout direct link campaigns:

campaign 1:
targets reached ~$10 (half of the offer payout)
target 1, 559 views, $9.50
target 2, 557 views, $9.47
target 3, 550 views, $9.35

campaign 2:
had one target that ran away a little bit with 1,071 views, $18.21


good idea to kill these targets now since there hasn't been any conversions?

i think killing the target from campaign 2 with $18.21 is wise...

don't know about the 3 from campaign 1 though

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the downside of direct linking to high payout offers is that its hard to see whether people are interested, and you also have no room for preselling. lastly - most high payout offer landing pages load very slow because they include advanced graphics.

its gonna be hard therefore to test.

and could take a while per target to get an indication whether people are interested.

but its known to work, it will just take time to find the handfull of targets where people convert from a DL.

so to your question - should you pause - yes you can pause, keep testing new targets, and then when you are profitable, start rotating in some of the higher volume targets you paused first,.

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Awesome job OP, I will be following you on this. I am a noob when it comes to driving traffic via paid sources hope I'll learn and gain some confidence from this follow up. I know you will do it bro

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Day 9/10

thanks tijn!

words of wisdom right here.

for my own sake, i am going to repeat what you wrote here so it absorbs in. Reasons why high offer payout DL is hard to test:

1. hard to see whether people are interested
   (totally agree - with landing pages, at LEAST i am seeing the engage % and clicks so I know if people are even interested in my offer at all)
   
2. no room for preselling
   
3. most high payout offer landing pages load very slow
   (another biggie here! just tried loading all 3 offers I am rotating and one of them took at least 10 seconds to load... given the behavior of lead impact users, the pop would have been closed a LONG TIME AGO & most of them probably haven't even seen the offer)

just did some math here and here is what I found:

for a $20 payout offer
- I need 1 conv for every 1176 direct link views to break even
- and 1 conv for every 588 direct link views to get 100% ROI

seeing that my offers had these amount views when direct linked
1,080
1,049
1,049

i think i have seen enough from direct linking and now is time to switch to landers to get some more measurable metrics.

so i created 3 landers and here are the stats:

lander | views | engage rate | clicks | CTR | conv
lander 1 | 513 | 34.89% | 16 | 3.12% | 0
lander 2 | 498 | 37.15% | 6 | 1.20% | 0
lander 3 | 409 | 37.41% | 4 | 0.98% | 0

some things to consider:

1. engage rate looks low - my preivous lead impact campaigns usually have had at least 70% or higher engage rate... should this be a concern?
2. statstically, we are 99% confident both lander 2 and 3 are going to be less than 5% for CTR ... thus, they are ready to go in the dump pile?

going to get back at it and make some more landers now

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Excellent buddy so i was just thinking does these high payout offers convert at first shoot ? I mean what i have heard so far is these high payout offers where user has to pull out his credit card convert good at email only where you lure the user whatever way you want.
And when it comes to ppv we certainly dont have enough time to lure them but that's what i think, and am not an expert certainly. What are your thoughts about it ????????

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Day 11/12

thus far, I have had 3 measly conversions totaling $5.90 after launching 19 campaigns.

given, some have had no traffic, and some have had only a trickling of impressions coming in... nonetheless, spent ~ $170.

$143 was spent on the high payout offer that was direct linked and now using landers. steep.

i think the problem has been using keywords as targets instead of using urls. seems like after talking to some people, urls are easier to start with and is what's working for others trying to make ppv work.

so my next move is to invest in target research and use urls 99% of the time.

KEEPING ON PUSHING

^^^don't know man. i know folks have had great success doing direct linking to higher payout offers... just have to find the right targets (which takes $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$ to test)

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Good Job on being persistent Harry! Never Give up Man! you will make this happen!

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Re your point on engagement rate - 30% is low but for a 3% ctr it looks about right.

Hmm. $5.90 on 3 conv suggests your payout is $2 per conversion? That would suggest low payout offers rather then the high $10+ i thought you were running?

Also - if your direct linking, dont use the 100% ROI / Break even calculation as a metric on how many clicks to run. The risk is that you will loose too much money on 90% of your targets and therefore wont make it backup with the 10% that will convert. Stick to your original rule of spending 25-50% of offer payout per target, which should give you about 300 clicks.

With direct linking 300 clicks should be sufficient to test.

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good to know. my engagement is also set to 3 seconds.

sorry, should have clarified.

i have been running a mix of everything... the conversions were 1 gaming offer, 1 email submit, 1 dating lead

the one that i had 0 conversions for and spent $143 is a rebill offer ... the payouts are averaging $20+.

seems like the other problem here is i really need to focus on one niche like I intended to...

good to know! thanks for that.

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Day 13-15

been spying...

and when the li spy tool (boxofads.com) was released today for beta, i was pretty excited because it meant spying is 10x easier.

however!

i found my tracking domain in the list...

question: is there a way to prevent our tracking domain from being spotted?? (e.g. some type of redirect or dns trick?)

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Wondering this too, same thing happened to me today.

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How about a good 3 part tutorial on protecting your stuff? Some thing like this maybe

http://stmforum.com/forum/showthread...s)-Part-1-of-3
http://stmforum.com/forum/showthread...ts-Part-2-of-3
http://stmforum.com/forum/showthread...ts-Part-3-of-3

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Day 16-18

launched a few more campaigns.

making landers, researching targets, launching campaigns is not the problem...

it's finding
1) targets that have traffic
2) and getting these higher traffic targets to convert

not getting conversions is really discouraging... but it stems from not getting enough targeted traffic

• launching campaigns with lower volume targets = slow data gather process
• slow data gathering process = lessen chance on getting conversions
• no conversions = don't know what to optimize

it's a vicious cycle!

advice from fellow STM'ers? am I just not suited for this traffic source?

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Day 19

Launched another campaign splitting between landers and direct link

Getting some traffic with this campaign but the CTR is REALLY bad...

Views Engage% Clicks CTR
239 33.47% 2 0.84%
235 27.23% 2 0.85%
141 38.30% 1 0.71%

this is a lead gen offer, payout of $4

0 conversions so far with $11.60 spend with both direct link and landers

keep pushing...

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hi herry,

i like to know how is your ppv - dating campaign going? is it good? since i also pick ppv as my traffic so i good to see other success to motivated me to do more.

Darman

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