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Women Get a Rubbish CTR?! (13)

04-17-2012 09:45 PM #1 richardj (Member)
Women Get a Rubbish CTR?!

Whilst I'm commonly getting over 0.2% CTR on dating ads geared towards males, I can't EVER seem to get over 0.1% CTR on females. I'm often floating around 0.07% on a good day.

I must've ran 200+ different ads in the past few days aimed at females, and whilst they get a better EPC on the offer itself, they're still not profitable as I can't get the CTR high enough...

Any tips on getting females to click?

04-17-2012 09:47 PM #2 crysper (Member)

Try another angle, maybe you don't target the women interested in your offer so well... just throwing my first thought

04-18-2012 03:05 AM #3 melindas11 (Member)

Crysper is right. You will have to think like a woman and then you will get them to click. If you are targeting heavy women then something about finding love etc. might help increase clicks. If you are targeting 18 year olds who are "hot" at least in their minds then think something along the lines of Beckham (i.e. get your own Beckham...) targeting Christian women - find someone who shares your beliefs...
I hope that helps. I di dwell with heavy women and had like 1% ctr

04-18-2012 04:24 AM #4 Smaxor (Veteran Member)

Women click "more" then men in my experience.

04-18-2012 04:25 AM #5 crysper (Member)

I remember a friend tried to target fatty women. He used lines like ... You're fat and ugly...or nobody likes you and so on, he got some pretty nice CTR. The thing is, every women, even if is fat or not, tries to maintain her body and some of them, even if they are slim they didn't they are ugly...so that direct call was for every female in the end.

04-18-2012 07:04 AM #6 zeno (Administrator)

Quote Originally Posted by crysper View Post
I remember a friend tried to target fatty women. He used lines like ... You're fat and ugly...or nobody likes you and so on, he got some pretty nice CTR. The thing is, every women, even if is fat or not, tries to maintain her body and some of them, even if they are slim they didn't they are ugly...so that direct call was for every female in the end.
Not that those headlines would ever fly on Facebook...

04-18-2012 07:07 AM #7 crysper (Member)

Quote Originally Posted by zeno View Post
Not that those headlines would ever fly on Facebook...
Haha, yeah. Was POF if I remember well, on early days. But you can try the same negative approach...it may work

04-18-2012 09:02 AM #8 Connaissance (Member)

Finch's Premium Posts have good info on this. Using uniforms in ads + using cleavage as it works just as well on women (role model factor)...

04-18-2012 04:01 PM #9 richardj (Member)

Quote Originally Posted by bangkokbaby View Post
Finch's Premium Posts have good info on this. Using uniforms in ads + using cleavage as it works just as well on women (role model factor)...
Thanks! How can I see Finch's Premium Posts?

04-18-2012 04:02 PM #10 PaqMan (Member)

Quote Originally Posted by richardj View Post
Thanks! How can I see Finch's Premium Posts?
http://www.finchpremiums.com/

Worth every penny...

04-18-2012 04:46 PM #11 Finch (Moderator)

<3 for the Premium Post love.

In short, get some tattooed beefcake stud muffins in uniform + ad copy that uses emotional female hooks.

04-18-2012 06:23 PM #12 richardj (Member)

Quote Originally Posted by Finch View Post
<3 for the Premium Post love.

In short, get some tattooed beefcake stud muffins in uniform + ad copy that uses emotional female hooks.

Finch - Your advice please... Which one of these lovely premium posts contains the most info on getting females to click?

'My shameless sleaze-ridden blueprint for making money from dating'

or

‘Facebook is Dead, Long Live Facebook‘

???

04-18-2012 06:37 PM #13 richardj (Member)

Finch, you got 1 sale.

Thanks to bangkokbaby and thomas1r. You going to pay them commission? Ha!

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