I'm new to PPV in the sense that I've yet to hit a profitable campaign. The approach I've generally taken (and seen promoted) is to find an offer then target urls or KW related to the offer. I need to take the opposite approach.
I have a few urls that are fairly general in nature (I would say demos are probably skewed toward male, 18-35. no guarantees though) and not something that really jump out at me for having a perfect offer match.
Any tips on what kinds of offers work well (or a good way to determine what may work well) when there are urls with a decent amount of traffic, but the traffic isn't very targeted?
Have you seen this:
http://stmforum.com/forum/showthread...n-AdOn-Network
Its not so much about the offer but rather your approach. You may have to rotate a lot of offers to find something that works. Finding a common "theme" on a site is important though as this will help you narrow things down.
If you haven't been hitting anything profitable then personally I'd say you have to keep it tight by targeting very related URL's. You may find yourself burning through a lot of cash on high volume URL's before you find a winner.
You can definately make things work with general untargetted URL's its just how you tie those URLs to the offer. To see an example try some mis spelling for the word Facebook and see what kind of pages that traffic redirects to.
If the demographics of the site you're bidding on lean one way, try promoting products align to that. Quantcast it out.