Number of fields to collect? (8)
I'm new to coreg and hoping to get my first landing page live early next week. One thing I'm wondering about though is the number of info fields to collect before sending the user to the path. Most of the examples I've seen here just collect first name, last name, email and cell phone number, but the example my AM gave me to work off has several others (address, date of birth, home phone).
So my question is whether it's better to collect fewer fields or more? Intuitively, it seems like less would be better for getting the user onto the path because they don't have to fill out as much, but maybe collecting more info up front increases the chances they'll fill out the offers?
What are your thoughts?
No one can really give you an exact answer to this question though, all you really need to do is split test them.
In polarbacon's tutorial, his template is already pretty good to start with your own twist. After you get a hang of it, start split testing other fields with the demographics you're targeting on. Don't forget different demographics behave differently, and it also depends how "desperate" they want to get your front end stuff hence it leads them to fill out all the fields. If your front end offer is not sweet enough, they might just leave once they hit the information collecting page.
Hope it helps a bit.
Also, if you're collecting a lot of fields you could test collecting just a few fields on different pages in sequence so the visitor doesn't see a ton of fields all at once.
Thanks guys, I guess split testing (like always) is the way to go. I'm thinking fewer fields probably does better though...
Generally the more fields collected will yield a higher RPU. Something to do with the user being really "committed" to your path whereas if you just collect a cell # they won't be as committed.
Originally Posted by invisible777
6 of 10 users to fill out the form, you get 1 of 10.
I collect email and mobile that's it. Does fine for me.
Originally Posted by tical
Home > > Coreg