Created a Pay Per Call campaign on Google. Ads for WAP phones.
Created 3 ad groups. Used WordTracker to select the keywords.
With only 2 lines of 18 characters per ad, it's very difficult to be creative. Don't see how you can create many ads that would stand out from your competitors.
Am wondering if I should just try regular PPC. Much more creativity, though you do need a landing page.
I placed my bids for the keywords at .25c above the First Page bid. Most keywords had low quality scores. Not sure how you can get ones with high scores.
Try to add hundreds of keywords and then delete those keywords with low quality score, probably less than 4.
Thanks for the advice !
Currently, I have about 150 keywords. But, only a few of them have a quality score greater than 4.
I used Wordtracker and Keyword Spy to get the keywords.... Guess that don't work very well.