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FB Keeps Going Back & Disapproving My Ad (17)

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Hey guys, New here

I have been having success with dating on FB but recently Facebook keeps slapping me in the face.

I was making good money and then they ban 2 accounts.. I set up 3 more and I have gotten approved like 5 times. I ran the ad and had a crazy CTR. .4 to .6 ctr. I tried to keep it slow and steady but before I knew it I was starring at a red circle next to my ad.

I don't even get excited anymore when they approve my ads cause I know more than likely they will go back and take it down again.

What should I do?

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I've had a similar experience, whenever I get an ad with a super high CTR like the numbers you're seeing they get retro-disapproved.

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What can be a solution?

Should I be aiming more for a .2 CTR ?

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i never get my dating ads above .1
0.06 is my avg
0.07+ = profitable
i'm targeting women though.
and i never get retred.
i maintain 30% ROI

if you dont mind me asking, are you mostly targeting men, doing cleavage shots?

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I do close ups on the facial area and some full body shots... and yes I target men

To be honest with you I have no idea how you are profiting with a .07 ctr...

I was not able to profit with a .1 ctr in UK haha

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Yeah, ditto on what the other guy said. I ran dating for a year or so and never profited off of ads that were below .1 CTR. Are you cloaking to better offers or what?

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On private high payout?

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That seems like its the only way to make profit from that kind of ctr...



If I run untargeted they go back and disapprove... I was also just running targeted and they still went back and disapproved it...

What the hell? I don't understand.. I copied the same image that has been showing up on my fb page for a hella long time now

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i use to do what everyone else did...
target MASS audience, market to non-singles, use risqué creative.
but the thing is it just doesnt last.

i've spent the last 3 months going niche, working in non-usa , using keywords w/ decent success,
at first it sucked.. made like $100-$150 daily. once i got 3 advertisers direct, runing a few products i got it to a solid $1k, weekends $2k... i'm headed back to $200-$400 zone now so I need to reinvent stuff.

I am also testing a bidding strategy i'm trying to figure out , we could maybe colab?

if you wanna talk msg me on Skype CaffeineClicks

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Any ad that attracts those kind of CTRs on popular markets (ie. UK and US) is going to be flagged for suspicious results. It's a cruel world advertising on Facebook. You're damned if you do well and damned if you don't.

One thing's for sure though. You'll enjoy much more lasting success by taking your campaign ideas and rolling them in to other less saturated markets (mainland Europe, Asia, South America). Facebook seems to grow balls of patience when you start spending money in the markets where they're looking to drive revenue forward. What gets disapproved in the USA, could run for weeks unchallenged in Taiwan. I guess it comes down to supply and demand.

Facebook will tolerate affiliates as long as it's not at the expense of cleaner dollar bills.

@CaffeineClicks - Sounds like you've got the right idea! Niche and international is the way forward.

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I am currently running in UK and Canada... Uk lasted me for several weeks without getting my account band or getting my ad disapproved again...

But I learned a good lesson: I was making 400 - 1k a day with my campaign in UK for several weeks and I was being an idiot. I just sat around, watched movies & check stats. I was slacking off because I knew my campaign was bringing in money.

Not too long ago they took down my ad as well as all of my accounts... I was left with no income for more than a week and knowing that my family is counting on me to get us out of debt I thought I was screwed and thought that I had to go look for a job again. I never went through that much stress in my life!

I know I was being stupid but lesson learned. It has a lot to do with mindset. I am currently getting back up to where I was (200 - 500 per day mark) but this is pennies for me now.

My core campaigns right now are FB ads in the dating vertical. I thank god that I subscribed to this forum because after reading around a little bit my mindset and my work habits changed.

After I get my campaign on FB to stay profitable I will be working on profiting from other advertising platforms such as POF and other verticals like diet, downloads, games etc...

My goal is to find something stable so that I can sleep at night and learn how to profit from other sources as well as verticals. I was planning on being in this forum for only 1 month but I think I will keep the membership Today I read a thread that made this months $99 well worth it

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My advice for anybody who wants to stay profitable over the long term on Facebook dating ads is to target females in less saturated markets.

By advertising to women, you simply don't have to risk your account with as much risque imagery and ad copy. You can appeal to the emotional part of the brain, rather than the purely visual skin, tits and ass receptors!

There's also the massive competitive advantage of advertising in a different language. Most of the competition simply won't bother. And 'most of the competition' is what drives up click prices. Facebook dating is still profitable and sustainable. It just requires a few steps away from what every other affiliate is doing.

Dating is probably the easiest place for an affiliate to get started. But if every new affiliate is launching a test campaign in America and the UK, you're not only competing with the experienced marketers - but with an infinite stream of newbies making a constant loss! It's much better to avoid the crowd.

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Don't feel so bad about slacking off during the good times - I'm sure we've all done that and learnt the hard way like you!

I'm no expert but as for finding a stable campaign, you can certainly find campaigns that constantly bring in money month on month - I have and if I have, anyone can.

However even on my most 'stable' campaigns, I've always been constantly swapping and changing and improving the campaign. Ads have died out or been retro'd and I've created new ones to replace them and bring the ROI back up.... So I wouldn't call that 'stable' per se.

I hope I'm wrong, but I really don't think stable, auto-pilot income is realistic in AM. The more income I get now, the more I feel like I have to work like a dog to keep things rocking, keep making new ads, keep covering my ass...

I'd be careful with 0.4 - 0.6 CTR images, not only with FB banning you, but the advertiser canning you for lead quality.

I really think you need to aim more around 0.1 - 0.2 CTR and settle for a 30% ROI rather than a 300% ROI and stay under the radar.

Plus, Finch has given you GOLD here - target females and target internationally. If you target females and get them to convert, not only will FB like you a lot more, the advertiser will too!

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Thanks for the info guys!

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Don't be afraid to venture into the safe verticals. You can easily run 0.5%-1%+ ctrs in US/UK/CAN/AU and not worry about bans/retros while running volume.

Although it's not as fun as cloaking, it's camps like those that let you remain profitable for the long-term.

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i like this line by Finch.

"Facebook will tolerate affiliates as long as it's not at the expense of cleaner dollar bills."

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Great points, and thanks again to Father Finch! 2 things - 1) Richard is spot on with the quality issue, if something seems too good to be true... 2) Be sure to check with your AM what your particular advertiser prefers, while MOST love female traffic, many brands (Cupid, Match, etc) actually prefer male leads due to their back end conversion flow (and of course older = better). Some advertisers, including 2 of my personal favorites, want a mix, and convert better for males in some markets and for females in others. When in doubt, ask!

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