Email Marketing with Amazon SES, compared to GetResponse and Aweber (9)
Email Marketing with Amazon SES, compared to GetResponse and Aweber
Sharing experience on Email Marketing tests with Amazon SES.
Being a new account, permission needs to be requested to increase the send limit from
200 to 10,000. Then depending on bounce rates, complaints, the limit can be increased
to 100,000 emails, or even 1,000,000 emails and beyond.
here's snapshot of a test i did today, have sent 10,000 emails, and already
some bounces and complaints have come in. that can't be helped since
some people will get upset once you ask them to buy things, or some inboxes
are just full.
I set up an inbox to capture all the bounce emails so that they can be deleted
using a cron job automatically. that should help keep the list clean of bad emails
and take up less space as well as resources.
The popular GetResponse and Aweber, are starting to get quite strict
about high bounce rates and complaints. So if one is using email marketing
as a way to earn extra money, be careful that your account does not get banned.
They will send you a notification that your account is suspended, alot like Adwords.
Lastly, im using Interspire with Amazon SES, anyone have experience with this, feel
free to add
Yup, using the same setup.
Be careful with Amazon, ... their vision for this service is 'transactional' emails, so if you get a steady amount of complaints
then they will kick you out. Those just dumping in cold lists find that out on the first send!
BTW, there is a private addon for IEM which allows multi-threading, ... so if your lists are quite large, it can cut down the time to send quite drastically.
From my testing, the open rate using SES was much better, ..... does that mean that Amazon did a better job of getting them to the inbox rather than junk folder?
Hard to tell, but I suspect that may be the case.
hi extremesg,
i will look into that about multi threading, once amazon SES increases the number of emails i can send out.
in conversation with getresponse, Getresponse says i need to shift to their dedicated platforms to accomodate large lists. with
large lists come spams, complaints bounces, and if above unexceptable levels, will need to be shut down.
currently am maintaining lists in IEM, Aweber, maybe purchasing Getresponses dedicated solution, that sounds expensive though..
i had spent better half of the day figuring out IEM + amazon SES, bounce settings. imported some opt in lists there and its quite a good software overall.
some metrices.
acceptable complaint ratios for ISPs, gmail, yahoo, hotmail is 0.1%.
email service providers, like getresponse, aweber, mailchimp, imnica, may shut an account down if complaint ratios hits 0.5% and above.
if you're using interspire anyway have you looked at some of the other outsourced SMTP providers:
SMTP.com
Sendgrid.com - good inboxing for me
critsend.com - couldn't inbox AOL on transactional customer emails!!!
postmarkapp.com
mailgun.net - good deliverability, low complaint tolerance
there are tons out there, none beat SES on price though
Originally Posted by ari_
there are people who have lost their entire lists overnight when getresponse and aweber closed their accounts.
Update: Amazon SES increasing from 10000 to 50000 emails that can be sent out.
my impression was it would take a month to have the increase, rather the increase is daily.
the increase goes from 200 to 10,000 to 30,000 to 50,000.
and heres the results of the email test.
icontact is really bad as well.
moved to them within 4-5 months they closed my account and told me i got 63 of their ip's black listed.
now here's the funny part... all i did was copy the same emails I've been sending for the last 5 years into icontact. Somehow these emails i've been sending for 5 years all of a sudden gets be banned. LOL
just back up your lists regularly. Thats all i'm sayin'
my buddy is almost done building a simple email app that runs the amazon email system.
we did a small test.
The emails arrived IN THE INBOX super fast. Like within seconds.
and its cheap as hell to send.
Bigger question sharmanchoo is... why are you getting complaints?
where's the list sourced from? (they opt in? purchase? buying a list? etc)
hi dconstruckt, opt in list.
complaints could be people reporting spam even though they opted in.
as list gets older, bounces happen, list lose its reponsiveness.
getting flow of new opt in leads always important.
ya.... but also knowing how to build a relationship with them from day 1 is key... sounds ilke thats an area that needs some work.... i have subscribers with me for 7+ years now... still going strong.
added you to Skype.... if you need some help hit me up.
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