Tracking On SiteScout (9)
Do you guys rely solely on SiteScout's tracking or do you still send your link through Lab or 202?
Since SS gives you most of the info you need, the obvious advantage to just using theirs is that you could skip the additional redirect and whatnot which might aid in your conversions.
However, you can't A/B test LPs in the same camp so you'd have to make a new camp on there and test that separately. This means that if you wanted to compare ad conversion rate from one lander to the next, you'd have to switch back and forth between camps on SS to look at data vs having it all right in front of you on Lab.
The question seems to be, are the additional conversions you should gain by going straight to SS worth having to make separate camps and look at scattered data?
How coincidental. I just logged into ask the same question. Wish to see some great replies 
As long as you've got a decent server you should be fine going through 202 or Lab first, and IMO the benefit far outweighs the drawback of the extra redirect. It's not like mobile...
I ALWAYS use p202 for sitescout campaigns. To echo joshtodd, an extra redirect (or even 2 or 3) isn't much of an issue outside of mobile or ppv traffic (as long as you're on a solid vps/dedi). I posted a question about sitescout conversion pixels w/ 202 HERE with my ghetto solution for working around sitescout's one-conversion-pixel-per-campaign limitation. And the re-targeting issue was solved in an old post by the Angry Russian... I can't find the post or the exact script i used but it was basically just a php redirect page that drops your retargeting cookie before immediately sending the user to your intended page. Has worked fine for me for ppc and/or display advertising where the user click is "permission based" as opposed to interruption based.
If you really can't find a suitable script thru a google search, reply & i'll dig up the one that i used.
I do everything on the SS server. I find it much easier that way, to get around the LP stuff I just create a new campaign for each LP. With the "copy" function it's not so bad.
I just used SS interface....
Originally Posted by joshtodd
Also, I'm starting to think it is worth going through Lab first as you also get day-parting data which you can't get from just using SS's interface.
SS is badass, could can do both man!
trackmyshit.com/?{ADID}-{SITEID}
you can do everything with the Sitescout pixel..no need for p202..it's way better/accurate than running traffic through prosper first...unless you want to use 40 variables for every placements/ad/site id.
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