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How to treat High payout Offers on PPV? (12)

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Hi Fellow newbie and senior Stackers. I hope you are all finding your way towards success and higher wealth.
Anyways I wanted to ask and see if anyone had experienced testing high payout offers. I am testing offers that payout $40-$60 (following Maynzies $400 Penny auction thread) and just was not sure whether How many Urls to use for that big of a payout and when to kill the targets. Its says 1000s in the thread but to manage all of that?

I know I am suppose to spend 2-3 x payout for high payouts. so I am guessing if the offer is $40, I would spend $120 testing the offer. But what about the targets themselves?

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Yo dude !

Nah I wouldn't be testing 2-3x for offers that high, well I sure as hell didn't I believe that rule works for offers <$5 in general.

When I made the campaign I was lucky and almost all the urls and keywords I used work cos they were hyper targeted, but if you were testing $40-$60 payout offers, I would do 0.5-1x offer payout on spend or otherwise your testing bill is gonna be quite large haha

all the best mate

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I come up with a minimum CTR, and optimize by CTR (picked up that tip at an A4D meetup years ago). doing it this way you can test targets with pennies and pretty much know if it's going to work or not. You'd be shocked by how often optimization by CTR on PPV works.

If I have a good profitable target I'll use it's CTR as a guideline. If your profitable target is getting a 5% CTR and a new target is getting a .01% CTR you know it's most likely not going to work and you can kill it without spending a ton of $ on it.

if you don't have a profitable target to base your CTR on you'll need to do some math and see what kind of CTR you'd need to make the campaign profitable (there are at least a few excel spreadsheets on the forum for this)

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@Maynzie; Hey Cheers man, yeh I was wondering too, 2-3 times the offer, a little to heavy u know lol but cool i'll give that a try. And just so you know I didn't completely imitate your lander will post the lp here after passing the profitability green line.

@profitable; thanks man I'll follow ur advice :-), atm I have no conv so I will try that spreadsheet I think inversion provided. (ROI calculator and Table of exact binomial confidence)

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@ profitable: So just to add another question to the topic; you are saying that by using the binominal confidence spreadsheet I could also even determine the profitability of a target that say has had only 50 views as well or I should let it run for about 100 views at least?
I guess it's also a question of personal preference too..

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Hey guys, After having tested credit report offers on PPV...it really seems like PoP>offer isn't working that well. I know split testing is key but If someone could shed light on the subject, Would any of you guys recommend using an LP after the pop for Better CR/CTR on some of these Credit report offers that Payout $20-$30? So it would be POP>LP>Offer instead of just go POP>Offer?

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pop>lp>offer is the best way to do these offers.
It's pretty hard to sell enough for people to use their credit card on just a pop.

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had tried doing credit report related offer this way as well.

i think working on the message and keeping consistency is key because i had problems getting clicks to my offers

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I don't know anything about binominal confidence, what I do is look at the CTR and make an educated guess if it will work or not. If CTR is 10% and i'm getting views for .011 i know i've got a shot.

also - on credit reports you most likely will never make a dime direct linking to credit report offers. Most people that do well with them go after a specific market, for example New Car Buyers and make a lander that says "Buying new car? Your credit score can affect your car loan, get a free credit report now"

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@harry potter: yeh I am actually having the same issue. Spent $28 and got 3 clicks to one target only out of 30 of 100 total targets that where getting views on LI

@profitable: Thanks, I wish I had some experience to make solid decisions on killing targets. Also some experienced AMs like yourself; Tijn, says that he wouldn't send more than 100 views to a target.

So the way I see it as a less experienced AM, there are two routes to take ;

1- Test 15-20 targeted kwds (taking an angle) 2-3 times the payout per keyword. ie: $90 for a $30 Credit report offer payout. or till I reach $90 spent altogether.

2- Test 100-150 targeted kwds (test more targets) quickly with only 100 views each and see which ones convert best (as per tijn's advice.

- Also how do I find out how to make the LPs after the pop. The ones before the offer landing page. tried to look around but haven't found nothing to base an idea on

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Hey Buddy

Try Mundo Media for High payout offers,you will rock and earn good dollars.

I wish you all the best.

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btw, tracking for this would be ideal to use landing page sequence campaign in cpvlab

the only caveat is, the EXACT path is not showed to you and what you end up with is clicks and conversions data only (good enough i guess)

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