For Those Doing 5 Figures/Day Consistently.. (12)
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I'm a big fan of rocking one boat HARD. I take one campaign and drag into every source and country I can.
My best advice to you if you have several that are making that much money is to outsource the menial work to someone who isn't stupid but who has nothing to do with IM.
If you can get $300/400, it's usually not all that difficult to get to the next level, but you have to get rid of your tasks that take a lot of time but don't actually produce any money.
This question can usually be answered pretty easily.
Are their similar traffic sources to the profitable ones your currently running on? If so take your best campaign (or the campaign that has most scaling potential) and start expanding!
Some new traffic source may have 5x the traffic compared to the one your currently running on, and that's a lot better of a plan than trying to start brand new campaigns..
Originally Posted by joshogle
Originally Posted by blackberry
-make a list of the things you do every single day, one by one, down to the individual task
-think of which of those add to your bottom line directly
-think of which of those are "creative" and you need to be a part of
The rest, you can and should automate or outsource IMO.
Otherwise you'll get stuck at $xxx/day often and not able to get out of that hole because it's simply impossible for one person to do but so much work.
If you spend 3 hours/day optimizing and 3 hours/day building campaigns you can run a quite a few campaigns (10+) without breaking a sweat.
You need to be focused though.
You do not need to outsource anything to hit x,xxx/day
I've never been a fan of outsourcing campaign related work, other than landing pages and the occasional manipulative script. So much of the work is creative or inside-my-brain that I don't think I'd save much time by trying to delegate it to somebody else. If you can manage it, good for you though.
I think you have to really know both your market AND your traffic source to be scoring 5 figure days. For 3 or 4 figures, you can get away with perhaps mastering only the traffic source.
I recommend investing your time in to learning one vertical and one traffic source at the start, and then diversifying in to new traffic sources as the others have suggested - it's 'scaling sideways' as I like to call it.
I don't see much point in trying to tackle multiple verticals at once with the vision of a 5 figures per day campaign. You only need one campaign at that level to be successful, so why spread your resources?
That said, there are occasions where you might find a really great traffic source and whatever you think you know about verticals flies out of the window. That's how most of us got started, right? Nobody knew a damn about weight loss, or skin care, or whatever else. It was the maths behind the arbitrage on traffic sources like Facebook and Google that made them so appealing.
If you find an untapped Facebook or Google, you'll want to adapt your campaigns to whatever is most likely to perform well on the traffic source. Those opportunities are rare, but taking them will pay for all your of your campaigns for the rest of the year when you hit the jackpot!
Originally Posted by joshogle
Thanks for the answer, although didn't answer my question.. when you outsource tasks, do you hire inhouse employees or just outsource little tasks via odesk/etc.?
Originally Posted by blackberry
I live in NYC so it's easy to get access to local people who are very talented.
Typically, I outsource script creation and automation to NYU students. I found a student I like, and he finds people amongst his computer science friends who do the work, and I pay him a cut of what his friends/referrals make. I end up paying close to nothing, but often get very quality work from students who couldn't care less about what I'm doing with the scripts. I mask it to where it's not too clear what my purpose is, but honestly it's not totally necessary to do that -- most people are not nearly as motivated as we IMers are, and I think sometimes we underestimate the amount of knowledge we have in our heads that makes this whole shebang work for us.
I don't use odesk etc too often any more -- I used to, but I prefer paying a little more while having the ability to see/manage the person who's working for me if I need to. I'm a very nice guy, but I always make it a point to act stern when meeting the students who're gonna be working for me -- I want them to know that I'll treat them like gold if they're good to me, but if they screw me I'll make sure everyone on their campus and all future employers know about it. Just "saying" things like that is enough to set most college students on the right track.
^^ I like this guy
Thanks! makes good sense.
Do you generally have an office you guys work together in? or meet up regularly and work remotely from each other?
Me and my team are expanding I just wanted to get some insight on how other are doing it. 
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