I recently ported one of my profitable campaigns from trafficvance over to lead impact and according to prosper a significant ammount of my traffic is coming from the keyword "None".
Today out of the 8200 impressions I have gotten so far 2400 of them are from None.
Has anyone else had this problem or found a solution to it?
EDIT:
The problem was caused by checking the keyword passthrough box and adding the %KEYWORD% token to the URL.
I clicked to this thread expecting to find out "None" is a 1000% ROI kw on LI =P
I've forgotten to check kw passthrough before too, although I don't think you need to append anything to the URL as it does that for you. Just make sure your tracker is set up to catch the correct variable.
The solution LI's support gave me worked for a little while but a significant amount of my traffic is still coming through that way.
I still can't come up with anything, and the campaign would be pretty profitable if I could just stop getting "none" traffic. It clearly isn't my keywords because the rest of the traffic gets 4-6% CTR but none is usually significantly lower than 1%.
If anyone has any ideas please let me know!
what did LI support say?
That I shouldn't have the keyword passthrough checked and have the %KEYWORD% token in the url at the same time.
What does your current destination look like in LI?
Thefalcon is correct, you do not need to add a token(%KEYWORD%).
If prosper generates a link (step 7), like this....
http://MyLandingPage.com/?t202id=xxx&t202kw=
Simply use that as is. You could even drop the "&t202kw=" part and use just...
http://MyLandingPage.com/?t202id=xxx
Either way DO NOT add anything additional. Prosper will grab the target. Just be sure to check the "Keyword Pass-Through" box.
I think the fact that the campaign is cloaked was messing with it. Normally what Pata33 described is what works for me.
I tested every combination of options between LI and the cloaking platform and the one that works the best so far is to have the %keyword% token and then not check the box.
Thanks for your help everyone.