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What do you tweak the most? Ads, LPs, targeting, traffic sources, offers? (6)

03-30-2012 01:59 PM #1 Connaissance (Member)
What do you tweak the most? Ads, LPs, targeting, traffic sources, offers?

They are a lot of variables and I would like to know what you spend the most time tweaking.

Following the advice in the forums, I try to not jump from offer to offer or change traffic sources too much for now.

My partner wants to change angles on landing pages more because he sees that as more important for selling. Whereas I want to tweak ads more because it seems more time-effective (since the copy is much smaller)...

Any feedback appreciated...

03-30-2012 04:40 PM #2 dubbsy (Member)

The way I look at it is like this... get an offer that is converting, whether direct link, or you trust your AM enough for their opinion, or friends who tell you it is.

Then from there, work on the funnel from the beginning... start with your ADS and CTR... if you can't get clicks to the LP then who cares what it looks like. Once you've gotten a good CTR, then work on your lander and preselling/upping the CVR.

When you're first starting out, follow the process and get good at each stage, so work mainly on one at a time.Do your research (spy) and just try to find a LP you see running a lot and use a variation of that, then work on your ads to get your CTR up, and then start tweaking your lander even more.

Gonna cost some money in the beginning, but like Maynzie says "You're paying for an education"

04-03-2012 06:11 PM #3 tonyt2929 (Member)

hey well said Dubbsy. Just to add another question to the topic, Would this also apply to PPV; Try 2-3 completely different LPs and once you have one that gets most of the clicks on a general representative sample then start multivariate and optimizing it? right?

04-03-2012 06:55 PM #4 harrypotter (Member)

Quote Originally Posted by tonyt2929 View Post
start multivariate and optimizing it
multivariate takes a lot of traffic ($$$$$$$$$$$$$$$$$$$) to test...

if you are just starting out, i would recommend sticking with A/B split testing only

Quote Originally Posted by tonyt2929 View Post
Would this also apply to PPV
start off with drastically different landers from the start

then whichever gets the highest CTR, work with that one and split test changing one variable at a time (headline, call to action, image etc...)

declare a winner after a REPRESENTATIVE sample

add in another lander to keep pushing CTR

then if you can't improve CTR no more, move on to tweak targets

that's the general process from what i have learned.

04-03-2012 10:51 PM #5 tonyt2929 (Member)

Yeh it is definitely a process :-)

04-05-2012 06:19 PM #6 rockstar1 (Member)

If you're talking traffic sources other than ppv, focus on ads first. Spend the bulk of your time testing ads. One great ad can make you rich, literally. Once you have an ad with a high CRT and decent conversion rate you can always massage the lander to make the ad convert better.

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