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Media Buying in Mobile Space (7)

03-29-2012 05:51 AM #1 nissangtr (Member)
Media Buying in Mobile Space

Anyone have some pointers to get started on media buying in the mobile space. I have gotten to the point were getting volume on JumpTap is difficult/not possible. CTR of 4% on certain campaigns.

03-29-2012 08:00 AM #2 grindhard (Member)

Look at EngageBDR's new self-serve platform, they sell mobile traffic - link

03-29-2012 10:11 AM #3 joejoechen (Member)

i'm spending about 200-300 / day on jumptap, but freak still losing the monies

03-30-2012 05:13 AM #4 nissangtr (Member)

Quote Originally Posted by grindhard View Post
Look at EngageBDR's new self-serve platform, they sell mobile traffic - link
Applied, but they are in a closed beta. Anyone got a connection there?

03-30-2012 06:42 AM #5 epicskillz (Senior Member)

Looking for a connection too, anyone?

03-31-2012 05:41 PM #6 Martydb ()

hit me up, guys. I will get you a list of ideas....

03-31-2012 07:38 PM #7 Mr Green (Administrator)

@nissangtr - Usually media buying is a progression for after getting campaigns profitable on networks. Have you been tracking referrers? Usually they will leak. I wouldn't recommend going out committing to media buys unless you know will profit for a certain CPM.

You also have to understand the make up of the traffic you are buying. It's not like web where just a certain type of person who visits a site will convert. Depending on the type of campaign you are running you need to make sure the carriers and handsets that are used are able to convert on your offer. For that reason I advise you not to go with a campaign that uses tight targeting.

Once again I would not recommend it unless you know approximately how your campaign will pan out before you buy in.

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