Dropping Bids on Facebook (9)
Hi
I've recently made the move to Facebook, and have created some test ads that are achieving reasonable ad ctr's, and conversion to sale ratios. The CPC's for these ads are currently a few cents above the EPC, and therefore the ads are making a small loss.
How would experienced Facebook advertisers go about dropping bids in this instance? Would you drop the bid by 10% per day, until you have a satisfactory profit margin? I was told on another forum that by widening the demographic targeting on the ads, I could hopefully achieve a drop in CPC.
Any ideas would be appreciated.
Cheers
Winner1010
i usually do as follows:
after launching the ad i wait untill it gathered about 200 clicks. If at that point the CTR of the ad is below .25% i pause it, if not i check what FB recommended bid is.
If FB recommended bid is 0.25 i drop my max CPC to 0,26, then wait another 100-200 clicks and check again.
if CTR drops heavily after dropping bid (because the ads are shown lower) i raise the bid again, usually for my current campaigns i aim for a CPC of about .13, and i start my bids @ .58
hey presfox, when you lower your bid like that do you see a drop-off in the number of clicks/impressions you get?
also do you raise your bids at midnight or leave them running at the lower cpc?
i usually leave them running
http://blog.bevomedia.com/2011/09/27...dding-tactics/ heres some great info on fb bidding tactics these really work i have done them myself
Thanks NDE, would you suggest starting out with this tactic for testing or only using it once you've got an established ad? One thing I'm struggling with is finding a bidding formula for testing 5-6 ads at a time & getting an accurate CTR.
Thanks
yes start with it when testing
go on the facebook forum, to the top right search "bidding" and then grab a notepad and read everything you can find... and take notes, then use what you read, then come back here after your first 1k day and paypal me my "advice" fees..
any questions?
its an auction the imps goto the person with the highest bid the rest fall in place behind them
and its all based upon eCPM to FB their goal its to make as much money as possible of the amount of page views they have.....you are bidding CPC but FB is translating it to eCPM and showing ads accordingly....the higher your CTR the lower your CPC its a simple math equation....
100,000 of advertisers daily are buying segments of these page views the ones that "work" are the ones highest in demand....thus the highest price....and no matter what you do bidding wise there is floor based upon your CTR....by opening up your demo, moving to a dif demo, dif country, number of advertisers in the auction etc....all these effect the floor as well
people endlessly over think what goes on in bidding on fb.....but please remember its just a math equation.....zuckerburg isn't sitting there moving levers back and forth....
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