Just attended A4D 2012 and got a crash course... time to start my first campaign.
I have been using tier 2 traffic with PPC to do some testing. Installed prosper got it setup to the best of my abilities. I'm using Surehits as my campaign. I made 3 different landing pages and quickly learned my shittiest looking one converted higher. I manually pause campaigns to run during the daytime (up till around 9PM CST).
Running a tiny budget these are my results thus far:
Ad1 (i've only had 1 text ad so far (well i had two, split test, and one was much higher CTR so i just went with the higher CTR ad to test traffic)
03/19/2012 mo 26,329 13 0.05 $5.97 $0.46
03/20/2012 tu 30,417 18 0.06 $6.94 $0.39
Total Expense: 12.91
Revenues from Surehits:
3/19/2012 3 3 100% $4.27 $4,268 114% $12.80
3/20/2012 2 2 100% $3.06 $3,064 125% $6.13
Total: 18.93
Profit: 6.02
ROI: 31%?
Those figures look right? I'm somewhat shocked to have a positive ROI but what i'm finding is my limitation seems to be my traffic source as i want more clicks but they seem to have a cap on available traffic. I've tried avoiding FB/Google for fear of account bans.
Questions:
- How would you go about scaling to see if these numbers hold up in higher traffic? Media Buys with SiteScout? Other Tier2 networks? Bing? FB?
- Should I continue testing to try and maximize the campaign using the current setup and get more data?
- Does anyone know of a way to track conversions of actual clicks in surehits through Prosper? (Right now I can track is someone gets to the actual page with the offer but the script that has my affiliate id and pulls up the offers dynamically is hosted on their servers, not mine)? -Basically makes it impossible to track actual conversions for different landing pages unless you only test 1 page on one day, and another page on another day as surehits can't track different pages for your offer, only aggregate date for your aff. id)
Anyway - call it dumb luck or whatever but we'll see where we can take it from here!
hey,
great success! to answer your questions
1. u need to run more than 1 campaign. on ppc u have no chances of getting too much with 1 campaign
2. test other networks surely, yet know they are hit n miss
and questio nfrom me: whats avg CPC for insurance in surehits as i always worked in pure CPA model
Good start dude! Profit off the bat is always an awesome sign!
Molo handed it down more campaigns will be needed if volume is what you are looking for,
I've never really fussed around with second tier sources, but ey keep pushing this it shows good signs!
From what i've seen it's typically 4-5.00 but i've had payouts as high as 8.00 and 13.00 register as well. Depends on what offer they click on (State Farm, Allstate, etc) and the state they are in from what I can tell.
K - Going to try some more FB ads tomorrow and see where it gets me. Thanks for the input gents!
Just wanted to update on what i'm testing now. I have started split testing text ad headlines while keeping the ad copy the same... And I inadvertently tested (and proved) the validity of dear Mr. Green's findings (http://www.mrgreen.am/affiliate-mark...nversion-data/)
Ok - so not the actual headlines but for example all I changed was:
1 Click Quotes - Blah Blah Insurance: 25000 Impressions, 1 Click, 0 Conversions
Blah Blah Insurance - 1 Click Quotes: 26000 Impressions (avg), 15 Clicks, 2-3 Conversions (avg)
So the position of the preposition is indeed VERY important. In fact - i'm staggered by the results as I had no idea such a little thing could make such a big impact.
Currently i'm starting to split test other variations of the headline using GET, Click Here, etc.
I'll report back with my findings.